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sellWeak cluster of 210b5-1 plan

Julie B Rottenberg sold $697k of V

GENERAL COUNSEL at VISA INC.. 2,027 shares at an average of $344.02, traded Aug 18, 2025, filed Aug 19, 2025.

Warning score
14
Value
$697k
2,027 shares
Holdings after
11,925
-15% from before
From 52-week low
+28%
low $265.63, close $340.02
From 52-week high
-8%
high $369.70, as of Aug 18, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $697k at market
    +21
  • Share of holdings sold
    Sold 15% of holdings
    +5
  • Cluster
    2 insiders selling within 14 days
    +8
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -1.2%, 3m -6.0%, 6m -6.3%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

VOct 9, 2026 · close 385.45
Since filing Aug 19, 2025: +13.5%SPY +23.3% · excess -9.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001127602-25-020722, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 18, 2025MOption exercise
Class A Common Stock10b5-1
+2,027$109.82$223k13,952Aug 19, 2025
Aug 18, 2025SOpen-market sale
Class A Common Stock10b5-1
-2,027$344.02$697k11,925Aug 19, 2025
Aug 18, 2025MOption exercise
Employee Stock Option (Right to Buy)derivative10b5-1
-2,027$0.00$06,082Aug 19, 2025

Related signals

Other insiders at VISA INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
Vsell10b5-1
VISA INC.
Ryan McInerney
Chief Executive Officer
$2.1M
5,875 shares
-28%
9Weak
Vsell 210b5-1
VISA INC.
Julie B Rottenberg
GENERAL COUNSEL
$688k
1,867 shares
-9%
40Moderate
Vsell 310b5-1
VISA INC.
Ryan McInerney
Chief Executive Officer
$2.2M
5,875 shares
-28%
17Weak
Vsell 310b5-1
VISA INC.
Julie B Rottenberg
GENERAL COUNSEL
$773k
2,028 shares
-10%
40Moderate
Vsell 310b5-1
VISA INC.
Ryan McInerney
Chief Executive Officer
$2.2M
5,875 shares
-28%
60Notable
Vsell 3
VISA INC.
Rajat Taneja
PRESIDENT, TECHNOLOGY
$6.7M
17,927 shares
-7%
50Moderate
Vsell
VISA INC.
Tullier Kelly Mahon
VICE CHAIR, CHF PPL & CORP AFF
$21M
57,272 shares
-54%
9Weak
Vsell 210b5-1
VISA INC.
Julie B Rottenberg
GENERAL COUNSEL
$730k
2,027 shares
-10%
33Weak
Vsell 210b5-1
VISA INC.
Ryan McInerney
Chief Executive Officer
$3.6M
10,490 shares
-41%
43Moderate
Vsell 210b5-1
VISA INC.
Ryan McInerney
Chief Executive Officer
$7.1M
20,970 shares
-58%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Julie B Rottenberg sold $697k of V | InsiderTell