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sellWeak cluster of 1310b5-1 plan

Dan Spaulding sold $777k of ZG

Chief People Officer at ZILLOW GROUP, INC.. 9,273 shares at an average of $83.78, traded Aug 13, 2025, filed Aug 15, 2025.

Warning score
37
Value
$777k
9,273 shares
Holdings after
59,616
-13% from before
From 52-week low
+50%
low $54.17, close $81.27
From 52-week high
-5%
high $85.29, as of Aug 13, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $777k at market
    +22
  • Share of holdings sold
    Sold 13% of holdings
    +5
  • Cluster
    13 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +3.7%, 3m -17.4%, 6m -46.8%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ZGOct 12, 2026 · close 28.69
Since filing Aug 15, 2025: -64.7%SPY +22.6% · excess -87.3%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001617640-25-000121, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 13, 2025SOpen-market sale
Class C Capital Stock10b5-1
-1,695$80.87$137k67,194Aug 15, 2025
Aug 13, 2025SOpen-market sale
Class C Capital Stock10b5-1
-1,898$82.04$156k65,296Aug 15, 2025
Aug 15, 2025SOpen-market sale
Class C Capital Stock10b5-1
-5,680$85.22$484k59,616Aug 15, 2025

Related signals

Other insiders at ZILLOW GROUP, INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
8Weak
ZGsell 210b5-1
ZILLOW GROUP, INC.
Erik C Blachford
director
$28k
792 shares
-2%
19Weak
ZGsell 210b5-1
ZILLOW GROUP, INC.
Thielke Claire Cormier
director
$42k
1,187 shares
-33%
37Weak
ZGsell 7
ZILLOW GROUP, INC.
David A. Beitel
Chief Technology Officer
$62k
1,798 shares
-1%
36Weak
ZGsell 710b5-1
ZILLOW GROUP, INC.
Jeremy Hofmann
COO & CFO
$314k
9,171 shares
-13%
36Weak
ZGsell 7
ZILLOW GROUP, INC.
Jennifer Rock
Chief Accounting Officer
$34k
990 shares
-2%
40Moderate
ZGsell 7
ZILLOW GROUP, INC.
Errol G Samuelson
Chief Industry Dev. Officer
$108k
3,154 shares
-2%
47Moderate
ZGsell 7
ZILLOW GROUP, INC.
Dan Spaulding
Chief People Officer
$179k
5,135 shares
-10%
38Weak
ZGsell 710b5-1
ZILLOW GROUP, INC.
Jeremy Wacksman
Chief Executive Officer
$517k
15,125 shares
-10%
21Weak
ZGsell 710b5-1
ZILLOW GROUP, INC.
Thielke Claire Cormier
director
$39k
1,187 shares
-25%
0Weak
ZGsell10b5-1
ZILLOW GROUP, INC.
Erik C Blachford
director
$28k
791 shares
-2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Dan Spaulding sold $777k of ZG | InsiderTell