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sellWeak cluster of 310b5-1 plan

Erik C Blachford sold $70k of ZG

director at ZILLOW GROUP, INC.. 965 shares at an average of $72.51, traded Dec 3, 2025, filed Dec 4, 2025.

Warning score
18
Value
$70k
965 shares
Holdings after
33,543
-3% from before
From 52-week low
+24%
low $59.44, close $73.87
From 52-week high
-15%
high $86.76, as of Dec 3, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $70k at market
    +8
  • Share of holdings sold
    Sold 2.8% of holdings
    0
  • Cluster
    3 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ZGOct 9, 2026 · close 29.87
Since filing Dec 4, 2025: -59.3%SPY +15.0% · excess -74.3%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-25-055424, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 3, 2025SOpen-market sale
Class C Capital Stock10b5-1
-965$72.51$70k33,543Dec 4, 2025

Related signals

Other insiders at ZILLOW GROUP, INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
8Weak
ZGsell 210b5-1
ZILLOW GROUP, INC.
Erik C Blachford
director
$28k
792 shares
-2%
19Weak
ZGsell 210b5-1
ZILLOW GROUP, INC.
Thielke Claire Cormier
director
$42k
1,187 shares
-33%
16Weak
ZGsell 410b5-1
ZILLOW GROUP, INC.
Erik C Blachford
director
$41k
966 shares
-3%
10Weak
ZGsell 410b5-1
ZILLOW GROUP, INC.
Thielke Claire Cormier
director
$10k
242 shares
-5%
45Moderate
ZGsell 6
ZILLOW GROUP, INC.
Lloyd D Frink
Co -Exec. Chairman & President
$1.8M
39,663 shares
-2%
37Weak
ZGsell 610b5-1
ZILLOW GROUP, INC.
Jeremy Hofmann
Chief Financial Officer
$340k
7,786 shares
-12%
50Moderate
ZGsell 4
ZILLOW GROUP, INC.
Jeremy Hofmann
Chief Financial Officer
$245k
5,538 shares
-8%
42Moderate
ZGsell 4
ZILLOW GROUP, INC.
David A. Beitel
Chief Technology Officer
$175k
3,966 shares
-3%
44Moderate
ZGsell 4
ZILLOW GROUP, INC.
Jun Choo
Chief Operating Officer
$91k
2,061 shares
-2%
25Weak
ZGsell 410b5-1
ZILLOW GROUP, INC.
Lloyd D Frink
Co -Exec. Chairman & President
$1.4M
27,774 shares
-1%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Erik C Blachford sold $70k of ZG | InsiderTell