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sellWeak cluster of 310b5-1 plan

Douglas Walter Gaylor sold $72k of CXDO

Chief Operating Officer at Crexendo, Inc.. 10,000 shares at an average of $7.17, traded Nov 10, 2025, filed Nov 12, 2025.

Warning score
8
Value
$72k
10,000 shares
Holdings after
243,135
-4% from before
From 52-week low
+75%
low $4.12, close $7.20
From 52-week high
0%
high $7.20, as of Nov 10, 2025

Score components

  • Role
    COO
    +20
  • Trade size
    $72k at market
    +8
  • Share of holdings sold
    Sold 4.0% of holdings
    0
  • Cluster
    3 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -6.6%, 3m -14.9%, 6m +26.4%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

CXDOOct 9, 2026 · close 5.88
Since filing Nov 12, 2025: -20.4%SPY +15.1% · excess -35.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001654954-25-012889, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 7, 2025MOption exercise
Common Stock10b5-1
+10,000$2.25$23k253,135Nov 12, 2025
Nov 10, 2025SOpen-market sale
Common stock10b5-1
-10,000$7.17$72k243,135Nov 12, 2025
Nov 10, 2025MOption exercise
Stock Optionsderivative10b5-1
-10,000$2.25$23k22,000Nov 12, 2025

Related signals

Other insiders at Crexendo, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
26Weak
CXDOsell
Crexendo, Inc.
David Tzat-kin Wang
Chief Technology Officer
$163k
25,000 shares
-4%
24Weak
CXDOsell 610b5-1
Crexendo, Inc.
Douglas Walter Gaylor
Chief Operating Officer
$82k
10,000 shares
-4%
45Moderate
CXDOsell 5
Crexendo, Inc.
David Tzat-kin Wang
Chief Technology Officer
$372k
50,000 shares
-8%
43Moderate
CXDOsell 6
Crexendo, Inc.
David Tzat-kin Wang
Chief Technology Officer
$250k
25,000 shares
-4%
60Notable
CXDOsell 7
Crexendo, Inc.
Steven G Mihaylo
director, owner
$17M
1,656,317 shares
-15%
34Weak
CXDOsell 710b5-1
Crexendo, Inc.
Jon Brinton
Chief Revenue Officer
$314k
30,000 shares
-30%
52Moderate
CXDOsell 7
Crexendo, Inc.
Douglas Walter Gaylor
Chief Operating Officer
$802k
80,000 shares
-28%
41Moderate
CXDOsell 7
Crexendo, Inc.
Steven G Mihaylo
director, owner
$172k
17,068 shares
-0%
66Notable
CXDOsell 7
Crexendo, Inc.
Ron Vincent
Chief Financial Officer
$903k
90,000 shares
-54%
45Moderate
CXDOsell 7
Crexendo, Inc.
Jeffrey G Korn
Chief Executive Officer
$353k
35,500 shares
-16%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Douglas Walter Gaylor sold $72k of CXDO | InsiderTell