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sellWeak cluster of 1210b5-1 plan

Scott Genereux sold $665k of ROK

Sr.VP, Chief Revenue Officer at ROCKWELL AUTOMATION, INC. 1,654 shares at an average of $401.84, traded Dec 8, 2025, filed Dec 10, 2025.

Warning score
35
Value
$665k
1,654 shares
Holdings after
4,514
-53% from before
From 52-week low
+86%
low $214.34, close $398.37
From 52-week high
-1%
high $400.42, as of Dec 8, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $665k at market
    +20
  • Share of holdings sold
    Sold 53% of holdings
    +20
  • Cluster
    12 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ROKOct 9, 2026 · close 432.59
Since filing Dec 10, 2025: +6.5%SPY +14.5% · excess -8.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001456171-25-000008, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 8, 2025SOpen-market sale
Common Stock10b5-1
-252$400.79$101k2,898Dec 10, 2025
Dec 8, 2025SOpen-market sale
Common Stock10b5-1
-15$401.86$6,0282,883Dec 10, 2025
Dec 9, 2025MOption exercise
Common Stock10b5-1
+963$0.00$03,846Dec 10, 2025
Dec 9, 2025MOption exercise
Common Stock10b5-1
+2,055$0.00$05,901Dec 10, 2025
Dec 10, 2025SOpen-market sale
Common Stock10b5-1
-344$400.69$138k5,557Dec 10, 2025
Dec 10, 2025SOpen-market sale
Common Stock10b5-1
-509$401.83$205k5,048Dec 10, 2025
Dec 10, 2025SOpen-market sale
Common Stock10b5-1
-451$402.95$182k4,597Dec 10, 2025
Dec 10, 2025SOpen-market sale
Common Stock10b5-1
-83$403.77$34k4,514Dec 10, 2025
Dec 8, 2025AGrant or award
Employee Stock Option (Right to Buy)derivative10b5-1
+6,146$0.00$06,146Dec 10, 2025
Dec 8, 2025AGrant or award
Restricted Stock Unitsderivative10b5-1
+1,791$0.00$01,791Dec 10, 2025
Dec 9, 2025MOption exercise
Restricted Stock Unitsderivative10b5-1
-963$0.00$00Dec 10, 2025
Dec 9, 2025MOption exercise
Performance Sharesderivative10b5-1
-2,055$0.00$00Dec 10, 2025

Related signals

Other insiders at ROCKWELL AUTOMATION, INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
3Weak
ROKsell 210b5-1
ROCKWELL AUTOMATION, INC
Isaac Woods
Vice President and Treasurer
$67k
154 shares
-8%
38Weak
ROKsell 210b5-1
ROCKWELL AUTOMATION, INC
Matheus De A G Viera Bulho
SVP Software and Control
$367k
867 shares
-50%
38Weak
ROKsell 1210b5-1
ROCKWELL AUTOMATION, INC
Matheus De A G Viera Bulho
SVP Software and Control
$828k
2,059 shares
-105%
12Weak
ROKsell 1210b5-1
ROCKWELL AUTOMATION, INC
Robert L. Buttermore
SVP,Chief Supply Chain Officer
$185k
460 shares
-16%
13Weak
ROKsell 1210b5-1
ROCKWELL AUTOMATION, INC
Matthew W. Fordenwalt
SVP Lifecycle Services
$231k
575 shares
-13%
23Weak
ROKsell 1210b5-1
ROCKWELL AUTOMATION, INC
Rebecca W House
SVP, CLO and Secretary
$823k
2,049 shares
-19%
1Weak
ROKsell 1210b5-1
ROCKWELL AUTOMATION, INC
John M Miller
VP and Chief IP Counsel
$47k
117 shares
-2%
30Weak
ROKsell 1210b5-1
ROCKWELL AUTOMATION, INC
Blake D. Moret
President and CEO
$2.9M
7,231 shares
-8%
24Weak
ROKsell 1210b5-1
ROCKWELL AUTOMATION, INC
Tessa M. Myers
SVP, Intelligent Devices
$551k
1,371 shares
-26%
12Weak
ROKsell 1210b5-1
ROCKWELL AUTOMATION, INC
Christopher Nardecchia
SVP, Chief Information Officer
$439k
1,092 shares
-8%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Scott Genereux sold $665k of ROK | InsiderTell