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sellWeak cluster of 210b5-1 plan

Richard A Hayne sold $3.0M of URBN

CEO & Chairman of the Board at URBAN OUTFITTERS INC. 40,000 shares at an average of $75.63, traded Dec 29, 2025, filed Dec 31, 2025.

Warning score
38
Value
$3.0M
40,000 shares
Holdings after
2,216,063
-0% from before
From 52-week low
+77%
low $43.24, close $76.43
From 52-week high
-8%
high $82.70, as of Dec 29, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $3.0M at market
    +25
  • Share of holdings sold
    Sold 0.2% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -5.9%, 3m -15.3%, 6m -6.2%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

URBNOct 9, 2026 · close 82.18
Since filing Dec 31, 2025: +9.2%SPY +15.1% · excess -5.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001193125-25-338366, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 29, 2025SOpen-market sale
Common Shares10b5-1
-10,613$76.27$809k17,782,652Dec 31, 2025
Dec 29, 2025SOpen-market sale
Common Sharesindirect: By Spouse as Trustee10b5-1
-9,287$76.27$708k2,225,442Dec 31, 2025
Dec 29, 2025SOpen-market sale
Common Shares10b5-1
-54$76.65$4,13917,782,598Dec 31, 2025
Dec 29, 2025SOpen-market sale
Common Sharesindirect: By Spouse as Trustee10b5-1
-46$76.65$3,5262,225,396Dec 31, 2025
Dec 30, 2025SOpen-market sale
Common Shares10b5-1
-10,471$74.96$785k17,772,127Dec 31, 2025
Dec 30, 2025SOpen-market sale
Common Sharesindirect: By Spouse as Trustee10b5-1
-9,162$74.96$687k2,216,234Dec 31, 2025
Dec 30, 2025SOpen-market sale
Common Shares10b5-1
-196$76.25$15k17,771,931Dec 31, 2025
Dec 30, 2025SOpen-market sale
Common Sharesindirect: By Spouse as Trustee10b5-1
-171$76.25$13k2,216,063Dec 31, 2025

Related signals

Other insiders at URBAN OUTFITTERS INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
51Moderate
URBNsell 2
URBAN OUTFITTERS INC
Tricia D Smith
Global CEO Anthropologie Group
$266k
3,500 shares
-10%
64Notable
URBNsell 3
URBAN OUTFITTERS INC
Melanie Marein-Efron
Chief Financial Officer
$460k
5,700 shares
-33%
30Weak
URBNsell 2
URBAN OUTFITTERS INC
Mary Egan
director
$51k
650 shares
-4%
61Notable
URBNsell 3
URBAN OUTFITTERS INC
Frank Conforti
Co-President & COO
$687k
9,391 shares
-12%
70Notable
URBNsell 3
URBAN OUTFITTERS INC
Azeez Hayne
Chief Administrative Officer
$639k
8,733 shares
-100%
57Moderate
URBNsell 3
URBAN OUTFITTERS INC
Melanie Marein-Efron
Chief Financial Officer
$370k
5,036 shares
-23%
34Weak
URBNsell 2
URBAN OUTFITTERS INC
Azeez Hayne
Chief Administrative Officer
$378k
5,720 shares
-40%
64Notable
URBNsell 4
URBAN OUTFITTERS INC
Tricia D Smith
Global CEO Anthropologie Group
$324k
5,000 shares
-50%
45Moderate
URBNsell 310b5-1
URBAN OUTFITTERS INC
Richard A Hayne
CEO & Chairman of the Board
$1.7M
24,682 shares
-0%
37Weak
URBNsell 310b5-1
URBAN OUTFITTERS INC
Margaret Hayne
Co-President & CCO
$811k
11,518 shares
-1%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.