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sellWeak cluster of 510b5-1 plan

Guy Matthew Harkless sold $73k of ZUMZ

director at Zumiez Inc. 2,500 shares at an average of $29.19, traded Dec 11, 2025, filed Dec 16, 2025.

Warning score
23
Value
$73k
2,500 shares
Holdings after
14,385
-15% from before
From 52-week low
+150%
low $11.58, close $28.95
From 52-week high
-5%
high $30.62, as of Dec 11, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $73k at market
    +8
  • Share of holdings sold
    Sold 15% of holdings
    +5
  • Cluster
    5 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -11.4%, 3m -26.3%, 6m -40.7%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ZUMZOct 9, 2026 · close 14.48
Since filing Dec 16, 2025: -50.4%SPY +15.9% · excess -66.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001983991-25-000004, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 11, 2025SOpen-market sale
Common Stock10b5-1
-2,500$29.19$73k14,385Dec 16, 2025

Related signals

Other insiders at Zumiez Inc and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
34Weak
ZUMZbuy
Zumiez Inc
Adam Christopher Ellis
President International
$134k
10,000 shares
+14%
15Weak
ZUMZsell
Zumiez Inc
Liliana Gil Valletta
director
$10k
540 shares
-9%
35Weak
ZUMZsell
Zumiez Inc
Liliana Gil Valletta
director
$97k
5,160 shares
-47%
15Weak
ZUMZsell
Zumiez Inc
Liliana Gil Valletta
director
$5,822
300 shares
-3%
32Weak
ZUMZsell
Zumiez Inc
Chris K. Visser
Chief Legal Officer & Sec.
$222k
9,974 shares
-19%
52Moderate
ZUMZsell 5
Zumiez Inc
Adam Christopher Ellis
President International
$208k
7,319 shares
-11%
53Moderate
ZUMZsell 5
Zumiez Inc
Travis Smith
director
$260k
9,175 shares
-29%
34Weak
ZUMZsell 5
Zumiez Inc
Chris K. Visser
Chief Legal Officer & Sec.
$317k
10,770 shares
-24%
52Moderate
ZUMZsell 5
Zumiez Inc
Carmen Bauza
director
$208k
7,000 shares
-40%
49Moderate
ZUMZsell 5
Zumiez Inc
Travis Smith
director
$281k
9,349 shares
-23%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Guy Matthew Harkless sold $73k of ZUMZ | InsiderTell