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sellWeak cluster of 710b5-1 plan

Thomas Sternweis sold $13k of HNST

SVP, Enterprise Dev. & Strat. at Honest Company, Inc.. 5,071 shares at an average of $2.60, traded Nov 20, 2025, filed Nov 21, 2025.

Warning score
10
Value
$13k
5,071 shares
Holdings after
285,808
-2% from before
From 52-week low
+9%
low $2.33, close $2.53
From 52-week high
-70%
high $8.57, as of Nov 20, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $13k at market
    0
  • Share of holdings sold
    Sold 1.7% of holdings
    0
  • Cluster
    7 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +10.7%, 3m -9.9%, 6m +35.3%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HNSTOct 9, 2026 · close 5.07
Since filing Nov 21, 2025: +101.2%SPY +19.3% · excess +81.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-25-053598, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 20, 2025SOpen-market sale
Common Stock10b5-1
-5,071$2.60$13k285,808Nov 21, 2025

Related signals

Other insiders at Honest Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
HNSTsell
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$123k
25,000 shares
-6%
6Weak
HNSTsell10b5-1
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$137k
25,000 shares
-6%
16Weak
HNSTsell 810b5-1
Honest Company, Inc.
Dorria L. Ball
Chief People Officer
$34k
6,812 shares
-2%
17Weak
HNSTsell 810b5-1
Honest Company, Inc.
Curtiss James Bruce III
Chief Fin. & Operating Officer
$16k
3,129 shares
-1%
39Weak
HNSTsell 810b5-1
Honest Company, Inc.
Carla Vernon
Chief Executive Officer
$588k
117,893 shares
-3%
16Weak
HNSTsell 810b5-1
Honest Company, Inc.
Etienne von Kunssberg
SVP, Supply Chain
$36k
7,195 shares
-3%
15Weak
HNSTsell 810b5-1
Honest Company, Inc.
Jonathan Mayle
SVP, Customer Sales
$31k
6,161 shares
-2%
17Weak
HNSTsell 810b5-1
Honest Company, Inc.
Brendan Sheehey
General Counsel
$48k
9,664 shares
-1%
15Weak
HNSTsell 810b5-1
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$32k
6,403 shares
-1%
51Moderate
HNSTsell 8
Honest Company, Inc.
Jonathan Mayle
SVP, Customer Sales
$412k
79,000 shares
-18%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Thomas Sternweis sold $13k of HNST | InsiderTell