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sellWeak cluster of 310b5-1 plan

Margaret Tooth sold $346k of TRUP

CEO at TRUPANION, INC.. 9,803 shares at an average of $35.31, traded Nov 25, 2025, filed Nov 26, 2025.

Warning score
20
Value
$346k
9,803 shares
Holdings after
151,899
-6% from before
From 52-week low
+9%
low $32.40, close $35.36
From 52-week high
-37%
high $56.45, as of Nov 25, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $346k at market
    +15
  • Share of holdings sold
    Sold 6.1% of holdings
    0
  • Cluster
    3 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +7.6%, 3m -23.9%, 6m -38.2%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

TRUPOct 12, 2026 · close 26.29
Since filing Nov 26, 2025: -25.1%SPY +15.7% · excess -40.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001657025-25-000013, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 25, 2025MOption exercise
Common Stock10b5-1
+1,250--152,212Nov 26, 2025
Nov 25, 2025FTax withholding
Common Stock10b5-1
-491$35.36$17k151,721Nov 26, 2025
Nov 25, 2025MOption exercise
Common Stock10b5-1
+3,266--154,987Nov 26, 2025
Nov 25, 2025FTax withholding
Common Stock10b5-1
-1,285$35.36$45k153,702Nov 26, 2025
Nov 25, 2025MOption exercise
Common Stock10b5-1
+8,000$8.93$71k161,702Nov 26, 2025
Nov 25, 2025SOpen-market sale
Common Stock10b5-1
-8,000$35.31$282k153,702Nov 26, 2025
Nov 25, 2025SOpen-market sale
Common Stock10b5-1
-1,803$35.31$64k151,899Nov 26, 2025
Nov 25, 2025MOption exercise
Restricted Stock Unit (RSU)derivative10b5-1
-1,250$0.00$08,750Nov 26, 2025
Nov 25, 2025MOption exercise
Restricted Stock Unit (RSU)derivative10b5-1
-3,266$0.00$03,266Nov 26, 2025
Nov 25, 2025MOption exercise
Stock Option (right to buy)derivative10b5-1
-8,000$0.00$08,000Nov 26, 2025

Related signals

Other insiders at TRUPANION, INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
Pro nowfree Oct 20, 2026
TRUPsell 210b5-1
TRUPANION, INC.
Margaret Tooth
CEO
$26k
1,000 shares
-1%
8Weak
TRUPsell 210b5-1
TRUPANION, INC.
John R Gallagher
Chief Operating Officer
$9,879
431 shares
-1%
18Weak
TRUPsell 210b5-1
TRUPANION, INC.
Margaret Tooth
CEO
$25k
1,000 shares
-1%
25Weak
TRUPsell 310b5-1
TRUPANION, INC.
John R Gallagher
Chief Operating Officer
$107k
3,604 shares
-10%
54Moderate
TRUPsell 3
TRUPANION, INC.
Fawwad Qureshi
Chief Financial Officer
$183k
6,111 shares
-59%
25Weak
TRUPsell 3
TRUPANION, INC.
Margaret Tooth
CEO
$16k
491 shares
-0%
18Weak
TRUPsell 210b5-1
TRUPANION, INC.
Margaret Tooth
CEO
$28k
978 shares
-1%
8Weak
TRUPsell 210b5-1
TRUPANION, INC.
John R Gallagher
Chief Operating Officer
$11k
431 shares
-1%
0Weak
TRUPsell10b5-1
TRUPANION, INC.
John R Gallagher
Chief Operating Officer
$11k
431 shares
-1%
26Weak
TRUPsell 4
TRUPANION, INC.
Steve Weinrauch
EVP, North Am & Vet Strategy
$147k
6,674 shares
-8%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Margaret Tooth sold $346k of TRUP | InsiderTell