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sellWeak10b5-1 plan

Jill L. Robinson sold $800k of BATRA

EVP, CFO & Treasurer at Atlanta Braves Holdings, Inc.. 20,000 shares at an average of $40.00, traded Feb 2, 2026, filed Feb 3, 2026.

Warning score
14
Value
$800k
20,000 shares
Holdings after
79,460
-20% from before
From 52-week low
+11%
low $39.85, close $44.28
From 52-week high
-12%
high $50.28, as of Feb 2, 2026

Score components

  • Role
    CFO
    +22
  • Trade size
    $800k at market
    +22
  • Share of holdings sold
    Sold 20% of holdings
    +5
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

BATRAOct 9, 2026 · close 57.57
Since filing Feb 3, 2026: +31.5%SPY +13.8% · excess +17.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0002036189-26-000003, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Feb 2, 2026MOption exercise
Series C Common Stock10b5-1
+20,000$27.18$544k99,460Feb 3, 2026
Feb 2, 2026SOpen-market sale
Series C Common Stock10b5-1
-20,000$40.00$800k79,460Feb 3, 2026
Feb 2, 2026MOption exercise
Stock option (Right to Buy) - BATRKderivative10b5-1
-20,000$0.00$090,263Feb 3, 2026

Related signals

Other insiders at Atlanta Braves Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
23Weak
BATRAsell 210b5-1
Atlanta Braves Holdings, Inc.
Derek Gordon Schiller
EVP, Business
$9.3M
175,395 shares
-36%
33Weak
BATRAsell 210b5-1
Atlanta Braves Holdings, Inc.
Gregory John Heller
EVP, CLO & Secretary
$4.3M
80,263 shares
-78%
20Weak
BATRAsell 2
Atlanta Braves Holdings, Inc.
Gamco Investors, Inc. Et Al
owner
$24k
500 shares
-4%
42Moderate
Atlanta Braves Holdings, Inc.
John C Malone
owner
$630k
10,868 shares
+296%
47Moderate
BATRAsell 3
Atlanta Braves Holdings, Inc.
John C Malone
owner
$630k
14,614 shares
-1%
30Weak
BATRAsell 210b5-1
Atlanta Braves Holdings, Inc.
Jill L. Robinson
EVP, CFO & Treasurer
$2.5M
60,000 shares
-43%
45Moderate
Atlanta Braves Holdings, Inc.
John C Malone
owner
$1.7M
38,669 shares
-
26Weak
BATRAsell 6
Atlanta Braves Holdings, Inc.
DeRetta C. Rhodes
See remarks
$33k
826 shares
-12%
38Weak
BATRAsell 6
Atlanta Braves Holdings, Inc.
Terence F McGuirk
Chairman, President & CEO
$266k
6,688 shares
-3%
27Weak
BATRAsell 6
Atlanta Braves Holdings, Inc.
Derek Gordon Schiller
EVP, Business
$194k
4,874 shares
-2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jill L. Robinson sold $800k of BATRA | InsiderTell