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sellWeak cluster of 610b5-1 plan

Jon Ayotte sold $17k of EVER

Chief Accounting Officer at EverQuote, Inc.. 675 shares at an average of $25.16, traded Jan 5, 2026, filed Jan 6, 2026.

Warning score
10
Value
$17k
675 shares
Holdings after
55,424
-1% from before
From 52-week low
+44%
low $17.57, close $25.30
From 52-week high
-15%
high $29.71, as of Jan 5, 2026

Score components

  • Role
    Officer
    +15
  • Trade size
    $17k at market
    0
  • Share of holdings sold
    Sold 1.2% of holdings
    0
  • Cluster
    6 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

EVEROct 9, 2026 · close 19.80
Since filing Jan 6, 2026: -20.7%SPY +13.4% · excess -34.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001193125-26-004726, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 2, 2026FTax withholding
Class A Common Stock10b5-1
-634$25.43$16k56,099Jan 6, 2026
Jan 5, 2026SOpen-market sale
Class A Common Stock10b5-1
-675$25.16$17k55,424Jan 6, 2026

Related signals

Other insiders at EverQuote, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
10Weak
EVERsell 410b5-1
EverQuote, Inc.
Jon Ayotte
Chief Accounting Officer
$8,591
441 shares
-0%
20Weak
EVERsell 410b5-1
EverQuote, Inc.
David Brainard
Chief Technology Officer
$98k
4,960 shares
-3%
21Weak
EVERsell 410b5-1
EverQuote, Inc.
Jayme Mendal
CEO and President
$413k
20,980 shares
-4%
17Weak
EVERsell 410b5-1
EverQuote, Inc.
Joseph Sanborn
CFO and Chief Admin Officer
$13k
639 shares
-0%
16Weak
EVERsell 210b5-1
EverQuote, Inc.
Jayme Mendal
CEO and President
$509k
20,981 shares
-3%
21Weak
EVERsell 2
EverQuote, Inc.
Mira Wilczek
director
$238k
9,500 shares
-8%
8Weak
EVERsell 210b5-1
EverQuote, Inc.
Jon Ayotte
Chief Accounting Officer
$27k
1,730 shares
-2%
3Weak
EVERsell 210b5-1
EverQuote, Inc.
Jon Ayotte
Chief Accounting Officer
$4,837
321 shares
-0%
25Weak
EVERsell 210b5-1
EverQuote, Inc.
Jayme Mendal
CEO and President
$215k
14,360 shares
-3%
35Weak
EVERsell 410b5-1
EverQuote, Inc.
Jayme Mendal
CEO and President
$347k
14,360 shares
-3%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jon Ayotte sold $17k of EVER | InsiderTell