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sellWeak cluster of 510b5-1 plan

Erik C Blachford sold $41k of ZG

director at ZILLOW GROUP, INC.. 966 shares at an average of $42.85, traded Mar 3, 2026, filed Mar 3, 2026.

Warning score
16
Value
$41k
966 shares
Holdings after
35,743
-3% from before
From 52-week low
+6%
low $42.81, close $45.52
From 52-week high
-48%
high $86.76, as of Mar 3, 2026

Score components

  • Role
    Director
    +15
  • Trade size
    $41k at market
    +6
  • Share of holdings sold
    Sold 2.6% of holdings
    0
  • Cluster
    5 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ZGOct 9, 2026 · close 29.87
Since filing Mar 3, 2026: -34.4%SPY +15.3% · excess -49.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-26-014009, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 1, 2026AGrant or award
Class C Capital Stock10b5-1
+3,166$0.00$045,126Mar 3, 2026
Mar 2, 2026JOther
Class C Capital Stock10b5-1
-8,417$0.00$036,709Mar 3, 2026
Mar 3, 2026SOpen-market sale
Class C Capital Stock10b5-1
-966$42.85$41k35,743Mar 3, 2026
Mar 1, 2026AGrant or award
Stock Option (right to buy)derivative10b5-1
+9,498$0.00$09,498Mar 3, 2026

Related signals

Other insiders at ZILLOW GROUP, INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
8Weak
ZGsell 210b5-1
ZILLOW GROUP, INC.
Erik C Blachford
director
$28k
792 shares
-2%
19Weak
ZGsell 210b5-1
ZILLOW GROUP, INC.
Thielke Claire Cormier
director
$42k
1,187 shares
-33%
0Weak
ZGsell10b5-1
ZILLOW GROUP, INC.
Erik C Blachford
director
$28k
791 shares
-2%
23Weak
ZGsell
ZILLOW GROUP, INC.
David A. Beitel
Chief Technology Officer
$71k
1,879 shares
-1%
9Weak
ZGsell 210b5-1
ZILLOW GROUP, INC.
Bradley D. Owens
General Counsel
$384k
8,800 shares
-11%
15Weak
ZGsell 210b5-1
ZILLOW GROUP, INC.
Errol G Samuelson
Chief Industry Dev. Officer
$209k
4,734 shares
-3%
10Weak
ZGsell 510b5-1
ZILLOW GROUP, INC.
Thielke Claire Cormier
director
$10k
242 shares
-5%
30Weak
ZGsell 5
ZILLOW GROUP, INC.
Gregory B Maffei
director
$363k
8,050 shares
-1%
45Moderate
ZGsell 12
ZILLOW GROUP, INC.
Lloyd D Frink
Co -Exec. Chairman & President
$1.8M
39,663 shares
-2%
37Weak
ZGsell 1210b5-1
ZILLOW GROUP, INC.
Jeremy Hofmann
Chief Financial Officer
$340k
7,786 shares
-12%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Erik C Blachford sold $41k of ZG | InsiderTell