Skip to content
sellModerate10b5-1 plan

Lawson E Whiting sold $804k of BF-B

President & CEO at BROWN FORMAN CORP. 25,915 shares at an average of $31.01, traded Feb 12, 2026, filed Feb 13, 2026.

Warning score
47
Value
$804k
25,915 shares
Holdings after
7,018
-79% from before
From 52-week low
+21%
low $24.60, close $29.87
From 52-week high
-17%
high $36.11, as of Feb 12, 2026

Score components

  • Role
    CEO
    +25
  • Trade size
    $804k at market
    +22
  • Share of holdings sold
    Sold 79% of holdings
    +20
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -20.8%, 3m -11.1%, 6m -3.4%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

BF-BOct 9, 2026 · close 26.39
Since filing Feb 13, 2026: -9.5%SPY +15.0% · excess -24.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001572783-26-000002, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Feb 12, 2026SOpen-market sale
Class A Common10b5-1
-25,915$31.01$804k7,018Feb 13, 2026

Related signals

Other insiders at BROWN FORMAN CORP and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
23Weak
BF-Bsell10b5-1
BROWN FORMAN CORP
Lawson E Whiting
President & CEO
$274k
8,834 shares
-21%
31Weak
BF-Bsell10b5-1
BROWN FORMAN CORP
Lawson E Whiting
President & CEO
$389k
12,531 shares
-25%
46Moderate
BF-Bsell10b5-1
BROWN FORMAN CORP
Lawson E Whiting
President & CEO
$733k
23,641 shares
-83%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Lawson E Whiting sold $804k of BF-B | InsiderTell