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sellModerate cluster of 410b5-1 plan

Charles Baker sold $411k of ETSY

Chief Financial Officer at ETSY INC. 7,638 shares at an average of $53.79, traded Feb 24, 2026, filed Feb 25, 2026.

Warning score
53
Value
$411k
7,638 shares
Holdings after
6,161
-55% from before
From 52-week low
+33%
low $40.80, close $54.40
From 52-week high
-28%
high $75.56, as of Feb 24, 2026

Score components

  • Role
    CFO
    +22
  • Trade size
    $411k at market
    +16
  • Share of holdings sold
    Sold 55% of holdings
    +20
  • Cluster
    4 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ETSYOct 9, 2026 · close 76.71
Since filing Feb 25, 2026: +43.5%SPY +13.2% · excess +30.3%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001321154-26-000004, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Feb 24, 2026SOpen-market sale
Common Stock10b5-1
-23$52.38$1,20513,776Feb 25, 2026
Feb 24, 2026SOpen-market sale
Common Stock10b5-1
-7,615$53.79$410k6,161Feb 25, 2026

Related signals

Other insiders at ETSY INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
0Weak
ETSYsell 310b5-1
ETSY INC
Josh Silverman
Chief Executive Officer
$28k
383 shares
-0%
40Moderate
ETSYsell 310b5-1
ETSY INC
Merilee Buckley
CHIEF ACCOUNTING OFFICER
$100k
1,396 shares
-100%
34Weak
ETSYsell 310b5-1
ETSY INC
Richard Edward Colburn III
Chief Product & Tech Officer
$319k
4,472 shares
-41%
6Weak
ETSYsell 310b5-1
ETSY INC
Josh Silverman
Chief Executive Officer
$151k
2,090 shares
-1%
28Weak
ETSYsell 310b5-1
ETSY INC
Richard Edward Colburn III
Chief Product & Tech Officer
$239k
2,913 shares
-31%
35Weak
ETSYsell 310b5-1
ETSY INC
Frederick R Wilson
director
$1.6M
20,000 shares
-5%
20Weak
ETSYsell 310b5-1
ETSY INC
Josh Silverman
Chief Executive Officer
$1.1M
13,367 shares
-5%
50Moderate
ETSYsell 3
ETSY INC
Charles Andrew Ballard
director
$100k
1,790 shares
-31%
51Moderate
ETSYsell 4
ETSY INC
Richard Edward Colburn III
Chief Product & Tech Officer
$130k
2,500 shares
-30%
10Weak
ETSYsell 310b5-1
ETSY INC
Marla J Blow
director
$13k
300 shares
-3%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Charles Baker sold $411k of ETSY | InsiderTell