Mark Breitbard sold $381k of GAP
President & CEO, Gap Brand at GAP INC. 16,030 shares at an average of $23.74, traded Mar 16, 2026, filed Mar 16, 2026.
Score components
- +25RoleCEO
- +16Trade size$381k at market
- +5Share of holdings soldSold 11% of holdings
- +15Cluster5 insiders selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001704978-26-000004, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Mar 14, 2026 | MOption exercise Common Stock10b5-1 | +12,036 | $0.00 | $0 | 152,051 | Mar 16, 2026 |
| Mar 14, 2026 | FTax withholding Common Stock10b5-1 | -4,318 | $23.24 | $100k | 147,733 | Mar 16, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -16,030 | $23.74 | $381k | 131,703 | Mar 16, 2026 |
| Mar 14, 2026 | MOption exercise Restricted Stock Unitderivative10b5-1 | -12,036 | $0.00 | $0 | 149,500 | Mar 16, 2026 |
Related signals
Other insiders at GAP INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 48Moderate | GAP INC | William Sydney Fisher director, owner | $22M 933,656 shares | -6% | |
| 33Weak | GAP INC | Julie Gruber Chief Legal&Compliance Officer | $649k 27,538 shares | -47% | |
| 48Moderate | GAP INC | William Sydney Fisher director, owner | $1.5M 66,344 shares | -0% | |
| 6Weak | GAP INC | Julie Gruber Chief Legal&Compliance Officer | $143k 5,302 shares | -8% | |
| 55Moderate | GAP INC | Eric Kayen Chan Chief Business & Strat Officer | $350k 13,377 shares | -38% | |
| 62Notable | GAP INC | John J Fisher owner | $7.6M 300,000 shares | -40% | |
| 55Moderate | GAP INC | Amanda J Thompson Chief People Officer | $628k 25,000 shares | -22% | |
| 55Moderate | GAP INC | Sarah Gilligan Chief Sup Chn & Transform Ofcr | $1.7M 69,912 shares | -100% | |
| 55Moderate | GAP INC | Horacio Barbeito President & CEO, Old Navy | $2.7M 113,684 shares | -50% | |
| 34Weak | GAP INC | Mark Breitbard President & CEO, Gap Brand | $288k 11,899 shares | -8% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.