Mark Breitbard sold $2.8M of GAP
President & CEO, Gap Brand at GAP INC. 119,155 shares at an average of $23.80, traded Mar 17, 2026, filed Mar 18, 2026.
Score components
- +25RoleCEO
- +25Trade size$2.8M at market
- +10Share of holdings soldSold 47% of holdings
- +15Cluster5 insiders selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000039911-26-000013, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Mar 17, 2026 | MOption exercise Common Stock10b5-1 | +24,224 | $0.00 | $0 | 267,364 | Mar 18, 2026 |
| Mar 17, 2026 | FTax withholding Common Stock10b5-1 | -12,325 | $23.34 | $288k | 255,039 | Mar 18, 2026 |
| Mar 17, 2026 | SOpen-market sale Common Stock10b5-1 | -119,155 | $23.80 | $2.8M | 135,884 | Mar 18, 2026 |
| Mar 17, 2026 | MOption exercise Restricted Stock Unitderivative10b5-1 | -24,224 | $0.00 | $0 | 232,717 | Mar 18, 2026 |
Related signals
Other insiders at GAP INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 48Moderate | GAP INC | William Sydney Fisher director, owner | $22M 933,656 shares | -6% | |
| 33Weak | GAP INC | Julie Gruber Chief Legal&Compliance Officer | $649k 27,538 shares | -47% | |
| 48Moderate | GAP INC | William Sydney Fisher director, owner | $1.5M 66,344 shares | -0% | |
| 55Moderate | GAP INC | Sarah Gilligan Chief Sup Chn & Transform Ofcr | $1.7M 69,912 shares | -100% | |
| 55Moderate | GAP INC | Horacio Barbeito President & CEO, Old Navy | $2.7M 113,684 shares | -50% | |
| 17Weak | GAP INC | Mark Breitbard President & CEO, Gap Brand | $201k 8,486 shares | -6% | |
| 24Weak | GAP INC | Katrina O'Connell Chief Financial Officer | $201k 8,486 shares | -42% | |
| 50Moderate | GAP INC | Julie Gruber Chief Legal&Compliance Officer | $1.8M 74,217 shares | -58% | |
| 47Moderate | GAP INC | Katrina O'Connell Chief Financial Officer | $3.7M 153,413 shares | -93% | |
| 26Weak | GAP INC | Mark Breitbard President & CEO, Gap Brand | $381k 16,030 shares | -11% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.