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sellWeak cluster of 810b5-1 plan

Brian D Doubles sold $15M of SYF

See remarks at Synchrony Financial. 217,554 shares at an average of $68.68, traded Mar 2, 2026, filed Mar 3, 2026.

Warning score
25
Value
$15M
217,554 shares
Holdings after
829,222
-22% from before
From 52-week low
+60%
low $42.67, close $68.07
From 52-week high
-22%
high $87.38, as of Mar 2, 2026

Score components

  • Role
    Officer
    +15
  • Trade size
    $14.9M at market
    +25
  • Share of holdings sold
    Sold 22% of holdings
    +5
  • Cluster
    8 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -0.4%, 3m +3.8%, 6m +12.5%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SYFOct 12, 2026 · close 73.62
Since filing Mar 3, 2026: +8.1%SPY +15.3% · excess -7.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001614719-26-000006, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 1, 2026FTax withholding
Common Stock10b5-1
-68,158$69.11$4.7M873,900Mar 3, 2026
Mar 1, 2026AGrant or award
Common Stock10b5-1
+105,322$69.11$7.3M979,222Mar 3, 2026
Mar 2, 2026SOpen-market sale
Common Stock10b5-1
-150,000$68.86$10M829,222Mar 3, 2026
Mar 2, 2026MOption exercise
Common Stock10b5-1
+39,105$33.53$1.3M868,327Mar 3, 2026
Mar 2, 2026SOpen-market sale
Common Stock10b5-1
-39,105$68.52$2.7M829,222Mar 3, 2026
Mar 2, 2026MOption exercise
Common Stock10b5-1
+28,449$34.30$976k857,671Mar 3, 2026
Mar 2, 2026SOpen-market sale
Common Stock10b5-1
-28,449$67.96$1.9M829,222Mar 3, 2026
Mar 2, 2026MOption exercise
Employee Stock Option (right to buy)derivative10b5-1
-39,105$0.00$00Mar 3, 2026
Mar 2, 2026MOption exercise
Employee Stock Option (right to buy)derivative10b5-1
-28,449$0.00$00Mar 3, 2026

Related signals

Other insiders at Synchrony Financial and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
12Weak
SYFsell 410b5-1
Synchrony Financial
Alberto Casellas
See remarks
$436k
5,456 shares
-10%
29Weak
SYFsell 410b5-1
Synchrony Financial
Arthur W Coviello Jr
director
$309k
4,000 shares
-13%
17Weak
SYFsell 410b5-1
Synchrony Financial
Courtney Gentleman
See remarks
$55k
721 shares
-4%
16Weak
SYFsell 410b5-1
Synchrony Financial
Darrell Owens
See remarks
$47k
610 shares
-4%
30Weak
SYFsell 410b5-1
Synchrony Financial
Jonathan S Mothner
See remarks
$3.7M
51,258 shares
-30%
29Weak
SYFsell 410b5-1
Synchrony Financial
Arthur W Coviello Jr
director
$306k
4,000 shares
-12%
17Weak
SYFsell 410b5-1
Synchrony Financial
Alberto Casellas
See remarks
$444k
5,794 shares
-10%
30Weak
SYFsell 410b5-1
Synchrony Financial
Curtis Howse
See remarks
$646k
8,436 shares
-9%
40Moderate
SYFsell 810b5-1
Synchrony Financial
Alberto Casellas
See remarks
$975k
14,399 shares
-22%
29Weak
SYFsell 810b5-1
Synchrony Financial
Courtney Gentleman
See remarks
$294k
4,338 shares
-18%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Brian D Doubles sold $15M of SYF | InsiderTell