Adena T Friedman sold $29M of NDAQ
Chair and CEO at NASDAQ, INC.. 300,000 shares at an average of $96.91, traded Feb 2, 2026, filed Feb 3, 2026.
Score components
- +25RoleCEO
- +25Trade size$29.1M at market
- +5Share of holdings soldSold 13% of holdings
- 0ClusterNo other insider selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001193125-26-035470, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Feb 2, 2026 | MOption exercise Common Stock, par value $0.01 per share10b5-1 | +300,000 | $22.22 | $6.7M | 2,224,903 | Feb 3, 2026 |
| Feb 2, 2026 | SOpen-market sale Common Stock, par value $0.01 per share10b5-1 | -300,000 | $96.91 | $29M | 1,924,903 | Feb 3, 2026 |
| Feb 2, 2026 | MOption exercise Employee Stock Option (Right to Buy)derivative10b5-1 | -300,000 | $0.00 | $0 | 206,451 | Feb 3, 2026 |
Related signals
Other insiders at NASDAQ, INC. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 5Weak | NASDAQ, INC. | Jeremy Skule EVP, CSO | $107k 1,125 shares | -1% | |
| 5Weak | NASDAQ, INC. | Jeremy Skule EVP, CSO | $106k 1,125 shares | -1% | |
| 23Weak | NASDAQ, INC. | Adena T Friedman Chair and CEO | $8.4M 92,840 shares | -4% | |
| 28Weak | NASDAQ, INC. | Bryan Everard Smith EVP, CPO | $523k 6,000 shares | -8% | |
| 48Moderate | NASDAQ, INC. | Michelle Lynn Daly SVP, Controller & PAO | $353k 4,339 shares | -29% | |
| 57Moderate | NASDAQ, INC. | Johan Torgeby director | $958k 12,000 shares | +42% | |
| 39Weak | NASDAQ, INC. | Ab Investor owner | $16M 200,000 shares | +0% | |
| 20Weak | NASDAQ, INC. | John Zecca EVP, Global CLO | $450k 4,500 shares | -3% | |
| 28Weak | NASDAQ, INC. | Adena T Friedman Chair and CEO | $29M 300,000 shares | -13% | |
| 15Weak | NASDAQ, INC. | Jeremy Skule EVP, CSO | $191k 2,105 shares | -2% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.