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sellWeak cluster of 210b5-1 plan

Adena T Friedman sold $8.4M of NDAQ

Chair and CEO at NASDAQ, INC.. 92,840 shares at an average of $90.08, traded Mar 6, 2026, filed Mar 10, 2026.

Warning score
23
Value
$8.4M
92,840 shares
Holdings after
2,079,323
-4% from before
From 52-week low
+34%
low $65.15, close $87.54
From 52-week high
-12%
high $99.96, as of Mar 6, 2026

Score components

  • Role
    CEO
    +25
  • Trade size
    $8.4M at market
    +25
  • Share of holdings sold
    Sold 4.3% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -3.6%, 3m +0.2%, 6m +9.2%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

NDAQOct 12, 2026 · close 94.29
Since filing Mar 10, 2026: +8.7%SPY +15.8% · excess -7.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001193125-26-100106, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 6, 2026MOption exercise
Common Stock, par value $0.01 per share10b5-1
+92,840$22.22$2.1M2,172,163Mar 10, 2026
Mar 6, 2026SOpen-market sale
Common Stock, par value $0.01 per share10b5-1
-92,840$90.08$8.4M2,079,323Mar 10, 2026
Mar 6, 2026MOption exercise
Employee Stock Option (Right to Buy)derivative10b5-1
-92,840$0.00$0113,611Mar 10, 2026

Related signals

Other insiders at NASDAQ, INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
5Weak
NDAQsell10b5-1
NASDAQ, INC.
Jeremy Skule
EVP, CSO
$107k
1,125 shares
-1%
5Weak
NDAQsell10b5-1
NASDAQ, INC.
Jeremy Skule
EVP, CSO
$106k
1,125 shares
-1%
44Moderate
NDAQsell 4
NASDAQ, INC.
PC Nelson Griggs
Pres. Capital Access Platforms
$310k
3,226 shares
-2%
22Weak
NDAQsell 410b5-1
NASDAQ, INC.
Jeremy Skule
EVP, CSO
$213k
2,250 shares
-2%
49Moderate
NDAQsell 4
NASDAQ, INC.
Bradley J Peterson
EVP, CIO
$573k
6,000 shares
-5%
21Weak
NDAQsell 410b5-1
NASDAQ, INC.
Bryan Everard Smith
EVP, CPO
$148k
1,556 shares
-2%
55Moderate
NDAQsell 4
NASDAQ, INC.
PC Nelson Griggs
Pres. Capital Access Platforms
$1.1M
11,010 shares
-5%
55Moderate
NDAQsell 3
NASDAQ, INC.
PC Nelson Griggs
Pres. Capital Access Platforms
$1.7M
17,787 shares
-8%
55Moderate
NDAQsell 3
NASDAQ, INC.
Bradley J Peterson
EVP, CIO
$1.2M
13,000 shares
-9%
8Weak
NDAQsell10b5-1
NASDAQ, INC.
Bryan Everard Smith
EVP, CPO
$240k
3,000 shares
-4%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Adena T Friedman sold $8.4M of NDAQ | InsiderTell