Scott Genereux sold $7.0M of ROK
Sr.VP, Chief Revenue Officer at ROCKWELL AUTOMATION, INC. 17,407 shares at an average of $404.61, traded Feb 25, 2026, filed Feb 27, 2026.
Score components
- +15RoleOfficer
- +25Trade size$7.0M at market
- +20Share of holdings soldSold 84% of holdings
- +15Cluster7 insiders selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001456171-26-000002, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Feb 25, 2026 | MOption exercise Common Stock10b5-1 | +6,844 | $350.76 | $2.4M | 11,358 | Feb 27, 2026 |
| Feb 25, 2026 | MOption exercise Common Stock10b5-1 | +9,363 | $259.81 | $2.4M | 20,721 | Feb 27, 2026 |
| Feb 25, 2026 | SOpen-market sale Common Stock10b5-1 | -2,942 | $402.16 | $1.2M | 17,779 | Feb 27, 2026 |
| Feb 25, 2026 | SOpen-market sale Common Stock10b5-1 | -2,584 | $403.10 | $1.0M | 15,195 | Feb 27, 2026 |
| Feb 25, 2026 | SOpen-market sale Common Stock10b5-1 | -4,861 | $404.24 | $2.0M | 10,334 | Feb 27, 2026 |
| Feb 25, 2026 | SOpen-market sale Common Stock10b5-1 | -3,899 | $405.47 | $1.6M | 6,435 | Feb 27, 2026 |
| Feb 25, 2026 | SOpen-market sale Common Stock10b5-1 | -1,381 | $406.42 | $561k | 5,054 | Feb 27, 2026 |
| Feb 25, 2026 | SOpen-market sale Common Stock10b5-1 | -460 | $407.04 | $187k | 4,594 | Feb 27, 2026 |
| Feb 25, 2026 | SOpen-market sale Common Stock10b5-1 | -80 | $408.00 | $33k | 4,514 | Feb 27, 2026 |
| Feb 25, 2026 | SOpen-market sale Common Stock10b5-1 | -1,200 | $409.37 | $491k | 3,314 | Feb 27, 2026 |
| Feb 25, 2026 | MOption exercise Employee Stock Option (Right to Buy)derivative10b5-1 | -6,844 | $0.00 | $0 | 0 | Feb 27, 2026 |
| Feb 25, 2026 | MOption exercise Employee Stock Option (Right to Buy)derivative10b5-1 | -9,363 | $0.00 | $0 | 300 | Feb 27, 2026 |
Related signals
Other insiders at ROCKWELL AUTOMATION, INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 3Weak | ROCKWELL AUTOMATION, INC | Isaac Woods Vice President and Treasurer | $67k 154 shares | -8% | |
| 38Weak | ROCKWELL AUTOMATION, INC | Matheus De A G Viera Bulho SVP Software and Control | $367k 867 shares | -50% | |
| 40Moderate | ROCKWELL AUTOMATION, INC | Robert L. Buttermore SVP,Chief Supply Chain Officer | $3.6M 8,932 shares | -76% | |
| 18Weak | ROCKWELL AUTOMATION, INC | Matthew W. Fordenwalt SVP Lifecycle Services | $485k 1,200 shares | -21% | |
| 30Weak | ROCKWELL AUTOMATION, INC | Rebecca W House SVP, CLO and Secretary | $4.9M 12,100 shares | -50% | |
| 42Moderate | ROCKWELL AUTOMATION, INC | Tessa M. Myers SVP, Intelligent Devices | $813k 1,985 shares | -33% | |
| 40Moderate | ROCKWELL AUTOMATION, INC | Christopher Nardecchia SVP, Chief Information Officer | $5.9M 14,465 shares | -50% | |
| 30Weak | ROCKWELL AUTOMATION, INC | Isaac Woods Vice President and Treasurer | $516k 1,271 shares | -43% | |
| 4Weak | ROCKWELL AUTOMATION, INC | Robert L. Buttermore SVP,Chief Supply Chain Officer | $78k 204 shares | -6% | |
| 19Weak | ROCKWELL AUTOMATION, INC | Terry L. Riesterer Vice President and Controller | $314k 800 shares | -39% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.