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sellWeak cluster of 710b5-1 plan

Rebecca W House sold $4.9M of ROK

SVP, CLO and Secretary at ROCKWELL AUTOMATION, INC. 12,100 shares at an average of $404.27, traded Feb 25, 2026, filed Feb 27, 2026.

Warning score
30
Value
$4.9M
12,100 shares
Holdings after
12,200
-50% from before
From 52-week low
+87%
low $214.34, close $399.91
From 52-week high
-6%
high $426.19, as of Feb 25, 2026

Score components

  • Role
    Officer
    +15
  • Trade size
    $4.9M at market
    +25
  • Share of holdings sold
    Sold 50% of holdings
    +10
  • Cluster
    7 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -13.7%, 3m +11.0%, 6m +6.4%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ROKOct 9, 2026 · close 432.59
Since filing Feb 27, 2026: +6.8%SPY +14.4% · excess -7.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001693217-26-000002, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Feb 25, 2026MOption exercise
Common Stock10b5-1
+12,100$196.43$2.4M24,300Feb 27, 2026
Feb 25, 2026SOpen-market sale
Common Stock10b5-1
-1,736$401.96$698k22,564Feb 27, 2026
Feb 25, 2026SOpen-market sale
Common Stock10b5-1
-1,996$402.94$804k20,568Feb 27, 2026
Feb 25, 2026SOpen-market sale
Common Stock10b5-1
-3,536$404.11$1.4M17,032Feb 27, 2026
Feb 25, 2026SOpen-market sale
Common Stock10b5-1
-3,455$405.41$1.4M13,577Feb 27, 2026
Feb 25, 2026SOpen-market sale
Common Stock10b5-1
-677$406.37$275k12,900Feb 27, 2026
Feb 25, 2026SOpen-market sale
Common Stock10b5-1
-620$406.92$252k12,280Feb 27, 2026
Feb 25, 2026SOpen-market sale
Common Stock10b5-1
-80$408.00$33k12,200Feb 27, 2026
Feb 25, 2026MOption exercise
Employee Stock Option (Right to Buy)derivative10b5-1
-12,100$0.00$00Feb 27, 2026

Related signals

Other insiders at ROCKWELL AUTOMATION, INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
3Weak
ROKsell 210b5-1
ROCKWELL AUTOMATION, INC
Isaac Woods
Vice President and Treasurer
$67k
154 shares
-8%
38Weak
ROKsell 210b5-1
ROCKWELL AUTOMATION, INC
Matheus De A G Viera Bulho
SVP Software and Control
$367k
867 shares
-50%
6Weak
ROKsell10b5-1
ROCKWELL AUTOMATION, INC
Matthew W. Fordenwalt
SVP Lifecycle Services
$174k
377 shares
-8%
0Weak
ROKsell 210b5-1
ROCKWELL AUTOMATION, INC
Matthew W. Fordenwalt
SVP Lifecycle Services
$99k
218 shares
-4%
17Weak
ROKsell 310b5-1
ROCKWELL AUTOMATION, INC
John M Miller
VP and Chief IP Counsel
$449k
1,054 shares
-16%
60Notable
ROKsell 5
ROCKWELL AUTOMATION, INC
Terry L. Riesterer
Vice President and Controller
$1.8M
4,024 shares
-97%
13Weak
ROKsell 410b5-1
ROCKWELL AUTOMATION, INC
Matthew W. Fordenwalt
SVP Lifecycle Services
$270k
600 shares
-12%
28Weak
ROKsell 410b5-1
ROCKWELL AUTOMATION, INC
Scott Genereux
Sr.VP, Chief Revenue Officer
$246k
550 shares
-17%
25Weak
ROKsell 410b5-1
ROCKWELL AUTOMATION, INC
Christopher Nardecchia
SVP, Chief Information Officer
$1.1M
2,538 shares
-15%
18Weak
ROKsell 310b5-1
ROCKWELL AUTOMATION, INC
Matthew W. Fordenwalt
SVP Lifecycle Services
$480k
1,200 shares
-21%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Rebecca W House sold $4.9M of ROK | InsiderTell