buyModerate
Gjorgi Popstefanov bought $100M of SHCO
director at Soho House & Co Inc.. 11,111,111 shares at an average of $9.00, traded Jan 29, 2026, filed Feb 2, 2026.
Conviction score
48Value
$100M
11,111,111 shares
Holdings after
11,111,111
change unknown
From 52-week low
-
no price yet
From 52-week high
-
no price yet
Score components
- +15RoleDirector
- +25Trade size$100.0M at market
- +8Relative to holdingsFirst purchase: no shares before this trade
- 0Price contextNo price history yet
- 0ClusterNo other insider buying within 14 days
- 0Repeat buyingFirst buy in 90 days
- 0Track recordToo few past buys to judge (0 with prices)
What happened after comparable buys
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Rows in this filing
Every transaction in Form 4 0001104659-26-009401, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Jan 29, 2026 | POpen-market purchase Class A Common Stockindirect: See Footnote | +11,111,111 | $9.00 | $100M | 11,111,111 | Feb 2, 2026 |
Related signals
Other insiders at Soho House & Co Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 42Moderate | SHCOsell Soho House & Co Inc. | Goldman Sachs Group Inc owner | $15M 1,666,666 shares | -11% | |
| 42Moderate | SHCOsell Soho House & Co Inc. | Goldman Sachs Group Inc owner | $15M 1,666,666 shares | -11% | |
| 20Weak | SHCOsell Soho House & Co Inc. | Thomas Collins Chief Operating Officer | $109k 12,302 shares | -17% | |
| 20Weak | SHCOsell Soho House & Co Inc. | Thomas Collins Chief Operating Officer | $96k 10,910 shares | -19% | |
| 40Moderate | SHCOsell Soho House & Co Inc. | Andrew Carnie Chief Executive Officer | $1.2M 189,436 shares | -15% | |
| 26Weak | SHCOsell Soho House & Co Inc. | Thomas Collins Chief Operating Officer | $167k 23,240 shares | -41% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.