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sellWeak cluster of 2

Doug Ulman sold $593k of ROOT

director at Root, Inc.. 13,152 shares at an average of $45.11, traded Mar 9, 2026, filed Mar 11, 2026.

Warning score
37
Value
$593k
13,152 shares
Holdings after
27,047
-33% from before
From 52-week low
0%
low $45.21, close $45.21
From 52-week high
-75%
high $177.69, as of Mar 9, 2026

Score components

  • Role
    Director
    +15
  • Trade size
    $593k at market
    +19
  • Share of holdings sold
    Sold 33% of holdings
    +10
  • Cluster
    2 insiders selling within 14 days
    +8
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -0.7%, 3m +21.7%, 6m +17.5%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ROOTOct 13, 2026 · close 48.75
Since filing Mar 11, 2026: +10.0%SPY +15.9% · excess -6.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-26-016839, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 9, 2026CConversion
Class A Common Stock
+33,352--40,672Mar 11, 2026
Mar 9, 2026FTax withholding
Class A Common Stock
-473$45.77$22k40,199Mar 11, 2026
Mar 9, 2026SOpen-market sale
Class A Common Stock
-13,152$45.11$593k27,047Mar 11, 2026
Mar 9, 2026MOption exercise
Stock Option (Right to Buy)derivative
-33,352$0.00$00Mar 11, 2026
Mar 9, 2026MOption exercise
Class B Common Stockderivative
+33,352$0.65$22k33,352Mar 11, 2026
Mar 9, 2026CConversion
Class B Common Stockderivative
-33,352$0.00$00Mar 11, 2026

Related signals

Other insiders at Root, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
4Weak
ROOTsell10b5-1
Root, Inc.
Jonathan Allison
Chief Administrative Officer
$90k
1,606 shares
-2%
5Weak
ROOTsell10b5-1
Root, Inc.
Jonathan Allison
Chief Administrative Officer
$95k
1,706 shares
-2%
3Weak
ROOTsell10b5-1
Root, Inc.
Jonathan Allison
Chief Administrative Officer
$76k
1,706 shares
-2%
0Weak
ROOTsell10b5-1
Root, Inc.
Jonathan Allison
Chief Administrative Officer
$174k
4,112 shares
-5%
15Weak
ROOTsell 210b5-1
Root, Inc.
Jonathan Allison
Chief Administrative Officer
$179k
3,990 shares
-5%
15Weak
ROOTsell 210b5-1
Root, Inc.
Jonathan Allison
Chief Administrative Officer
$180k
3,990 shares
-4%
14Weak
ROOTsell 210b5-1
Root, Inc.
Jonathan Allison
Chief Administrative Officer
$170k
3,900 shares
-4%
15Weak
ROOTsell 210b5-1
Root, Inc.
Jonathan Allison
Chief Administrative Officer
$175k
3,900 shares
-4%
15Weak
ROOTsell 210b5-1
Root, Inc.
Jonathan Allison
Chief Administrative Officer
$187k
3,900 shares
-4%
15Weak
ROOTsell 210b5-1
Root, Inc.
Jonathan Allison
Chief Administrative Officer
$187k
3,900 shares
-4%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Doug Ulman sold $593k of ROOT | InsiderTell