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sellWeak cluster of 310b5-1 plan

Jeremy Stoppelman sold $2.6M of YELP

Chief Executive Officer at YELP INC. 90,000 shares at an average of $28.51, traded Jan 15, 2026, filed Jan 20, 2026.

Warning score
35
Value
$2.6M
90,000 shares
Holdings after
756,458
-11% from before
From 52-week low
+6%
low $27.51, close $29.16
From 52-week high
-29%
high $41.25, as of Jan 15, 2026

Score components

  • Role
    CEO
    +25
  • Trade size
    $2.6M at market
    +25
  • Share of holdings sold
    Sold 11% of holdings
    +5
  • Cluster
    3 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

YELPOct 9, 2026 · close 18.59
Since filing Jan 20, 2026: -33.7%SPY +15.8% · excess -49.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001345016-26-000003, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 15, 2026MOption exercise
Common Stock10b5-1
+30,000$20.47$614k786,458Jan 20, 2026
Jan 15, 2026SOpen-market sale
Common Stock10b5-1
-30,000$28.96$869k756,458Jan 20, 2026
Jan 16, 2026MOption exercise
Common Stock10b5-1
+30,000$20.47$614k786,458Jan 20, 2026
Jan 16, 2026SOpen-market sale
Common Stock10b5-1
-30,000$28.48$855k756,458Jan 20, 2026
Jan 20, 2026MOption exercise
Common Stock10b5-1
+30,000$20.47$614k786,458Jan 20, 2026
Jan 20, 2026SOpen-market sale
Common Stock10b5-1
-30,000$28.07$842k756,458Jan 20, 2026
Jan 15, 2026MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-30,000$0.00$0396,200Jan 20, 2026
Jan 16, 2026MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-30,000$0.00$0366,200Jan 20, 2026
Jan 20, 2026MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-30,000$0.00$0336,200Jan 20, 2026

Related signals

Other insiders at YELP INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
0Weak
YELPsell10b5-1
YELP INC
Carmen Amara
Chief People Officer
$9,300
500 shares
-0%
0Weak
YELPsell10b5-1
YELP INC
Carmen Amara
Chief People Officer
$11k
500 shares
-0%
3Weak
YELPsell 210b5-1
YELP INC
Carmen Amara
Chief People Officer
$24k
1,000 shares
-1%
3Weak
YELPsell 210b5-1
YELP INC
Carmen Amara
Chief People Officer
$11k
500 shares
-0%
28Weak
YELPsell 210b5-1
YELP INC
Christine Barone
director
$356k
15,507 shares
-49%
3Weak
YELPsell 210b5-1
YELP INC
Carmen Amara
Chief People Officer
$11k
500 shares
-0%
14Weak
YELPsell10b5-1
YELP INC
David A Schwarzbach
Chief Financial Officer
$188k
7,500 shares
-3%
30Weak
YELPsell 310b5-1
YELP INC
David A Schwarzbach
Chief Financial Officer
$250k
10,000 shares
-4%
22Weak
YELPsell 410b5-1
YELP INC
Joseph R Nachman
Chief Operating Officer
$60k
2,499 shares
-1%
15Weak
YELPsell 410b5-1
YELP INC
Craig Saldanha
Chief Product Officer
$26k
1,200 shares
-0%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jeremy Stoppelman sold $2.6M of YELP | InsiderTell