Jeremy Stoppelman sold $2.6M of YELP
Chief Executive Officer at YELP INC. 90,000 shares at an average of $28.78, traded Jan 21, 2026, filed Jan 23, 2026.
Score components
- +25RoleCEO
- +25Trade size$2.6M at market
- +5Share of holdings soldSold 11% of holdings
- +8Cluster2 insiders selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m -24.9%, 3m +1.6%, 6m -11.2%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001345016-26-000004, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Jan 21, 2026 | MOption exercise Common Stock10b5-1 | +30,000 | $20.47 | $614k | 786,458 | Jan 23, 2026 |
| Jan 21, 2026 | SOpen-market sale Common Stock10b5-1 | -30,000 | $28.30 | $849k | 756,458 | Jan 23, 2026 |
| Jan 22, 2026 | MOption exercise Common Stock10b5-1 | +30,000 | $20.47 | $614k | 786,458 | Jan 23, 2026 |
| Jan 22, 2026 | SOpen-market sale Common Stock10b5-1 | -30,000 | $29.29 | $879k | 756,458 | Jan 23, 2026 |
| Jan 23, 2026 | MOption exercise Common Stock10b5-1 | +30,000 | $20.47 | $614k | 786,458 | Jan 23, 2026 |
| Jan 23, 2026 | SOpen-market sale Common Stock10b5-1 | -28,600 | $28.72 | $821k | 757,858 | Jan 23, 2026 |
| Jan 23, 2026 | SOpen-market sale Common Stock10b5-1 | -1,400 | $29.24 | $41k | 756,458 | Jan 23, 2026 |
| Jan 21, 2026 | MOption exercise Stock Option (Right to Buy)derivative10b5-1 | -30,000 | $0.00 | $0 | 306,200 | Jan 23, 2026 |
| Jan 22, 2026 | MOption exercise Stock Option (Right to Buy)derivative10b5-1 | -30,000 | $0.00 | $0 | 276,200 | Jan 23, 2026 |
| Jan 23, 2026 | MOption exercise Stock Option (Right to Buy)derivative10b5-1 | -30,000 | $0.00 | $0 | 246,200 | Jan 23, 2026 |
Related signals
Other insiders at YELP INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 0Weak | YELP INC | Carmen Amara Chief People Officer | $9,300 500 shares | -0% | |
| 10Weak | YELP INC | Carmen Amara Chief People Officer | $11k 500 shares | -0% | |
| 19Weak | YELP INC | Alexander Coleman Levy Chief Technology Officer | $90k 3,829 shares | -7% | |
| 29Weak | YELP INC | David A Schwarzbach Chief Financial Officer | $204k 8,809 shares | -5% | |
| 10Weak | YELP INC | Joseph R Nachman Chief Operating Officer | $121k 4,500 shares | -2% | |
| 28Weak | YELP INC | Carmen Amara Chief People Officer | $665k 24,733 shares | -19% | |
| 23Weak | YELP INC | Joseph R Nachman Chief Operating Officer | $338k 13,500 shares | -5% | |
| 3Weak | YELP INC | Carmen Amara Chief People Officer | $24k 1,000 shares | -1% | |
| 3Weak | YELP INC | Carmen Amara Chief People Officer | $11k 500 shares | -0% | |
| 28Weak | YELP INC | Christine Barone director | $356k 15,507 shares | -49% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.