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sellWeak10b5-1 plan

Chad M. Smith sold $74k of BETR

Pres & COO, Better Mortgage at Better Home & Finance Holding Co. 2,455 shares at an average of $30.16, traded May 8, 2026, filed May 8, 2026.

Warning score
0
Value
$74k
2,455 shares
Holdings after
21,061
-10% from before
From 52-week low
+169%
low $11.16, close $30.07
From 52-week high
-65%
high $86.07, as of May 8, 2026

Score components

  • Role
    COO
    +20
  • Trade size
    $74k at market
    +8
  • Share of holdings sold
    Sold 10% of holdings
    +5
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -14.8%, 3m -48.6%, 6m -.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

BETROct 13, 2026 · close 8.97
Since filing May 8, 2026: -70.2%SPY +6.0% · excess -76.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0002022869-26-000023, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 6, 2026MOption exercise
Class A Common Stock10b5-1
+5,000$0.00$05,000May 8, 2026
May 6, 2026FTax withholding
Class A Common Stock10b5-1
-2,545$42.69$109k2,455May 8, 2026
May 8, 2026SOpen-market sale
Class A Common Stockindirect: By Trust10b5-1
-1,366$29.81$41k22,150May 8, 2026
May 8, 2026SOpen-market sale
Class A Common Stockindirect: By Trust10b5-1
-971$30.51$30k21,179May 8, 2026
May 8, 2026SOpen-market sale
Class A Common Stockindirect: By Trust10b5-1
-118$31.38$3,70321,061May 8, 2026
May 5, 2026MOption exercise
Restricted Stock Units (Class A)derivative10b5-1
-5,000$0.00$040,000May 8, 2026

Related signals

Other insiders at Better Home & Finance Holding Co and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
21Weak
BETRsell
Better Home & Finance Holding Co
Paula Tuffin
General Counsel and CCO
$38k
3,108 shares
-7%
46Moderate
BETRsell
Better Home & Finance Holding Co
Chad M. Smith
President, BMC
$43k
3,307 shares
-66%
44Moderate
BETRbuy
Better Home & Finance Holding Co
Hugh R Frater
director
$125k
5,150 shares
+438%
57Moderate
BETRbuy 3
Better Home & Finance Holding Co
Harit Talwar
director
$127k
5,000 shares
+13%
57Moderate
BETRbuy 310b5-1
Better Home & Finance Holding Co
Vishal Garg
Chief Executive Officer
$388k
15,600 shares
+15%
72Notable
BETRbuy 3
Better Home & Finance Holding Co
Vishal Garg
Chief Executive Officer
$390k
15,600 shares
+18%
60Notable
BETRbuy 310b5-1
Better Home & Finance Holding Co
Vishal Garg
Chief Executive Officer
$388k
15,600 shares
+22%
60Notable
BETRbuy 3
Better Home & Finance Holding Co
Loveen Advani
Chief Financial Officer
$15k
500 shares
+5000%
55Moderate
BETRbuy 3
Better Home & Finance Holding Co
Harit Talwar
director
$91k
3,000 shares
+8%
53Moderate
BETRbuy 310b5-1
Better Home & Finance Holding Co
Vishal Garg
Chief Executive Officer
$197k
6,583 shares
+10%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Chad M. Smith sold $74k of BETR | InsiderTell