Melissa Reiff sold $266k of ETSY
director at ETSY INC. 3,544 shares at an average of $75.00, traded Jun 17, 2026, filed Jun 18, 2026.
Score components
- +15RoleDirector
- +13Trade size$266k at market
- +5Share of holdings soldSold 17% of holdings
- +15Cluster3 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001589723-26-000008, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Jun 17, 2026 | SOpen-market sale Common Stock10b5-1 | -3,544 | $75.00 | $266k | 17,613 | Jun 18, 2026 |
Related signals
Other insiders at ETSY INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 0Weak | ETSY INC | Josh Silverman PRESIDENT & CEO | $28k 383 shares | -0% | |
| 40Moderate | ETSY INC | Merilee Buckley CHIEF ACCOUNTING OFFICER | $100k 1,396 shares | -100% | |
| 34Weak | ETSY INC | Richard Edward Colburn III Chief Product & Tech Officer | $319k 4,472 shares | -41% | |
| 6Weak | ETSY INC | Josh Silverman PRESIDENT & CEO | $151k 2,090 shares | -1% | |
| 28Weak | ETSY INC | Richard Edward Colburn III Chief Product & Tech Officer | $239k 2,913 shares | -31% | |
| 35Weak | ETSY INC | Frederick R Wilson director | $1.6M 20,000 shares | -5% | |
| 20Weak | ETSY INC | Josh Silverman PRESIDENT & CEO | $1.1M 13,367 shares | -5% | |
| 65Notable | ETSY INC | Andy Ballard director | $368k 4,500 shares | -51% | |
| 10Weak | ETSY INC | Marla J Blow director | $24k 300 shares | -2% | |
| 35Weak | ETSY INC | Merilee Buckley CHIEF ACCOUNTING OFFICER | $32k 405 shares | -100% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.