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sellWeak10b5-1 plan

Adena T Friedman sold $9.7M of NDAQ

Chair and CEO at NASDAQ, INC.. 113,611 shares at an average of $85.44, traded Apr 1, 2026, filed Apr 2, 2026.

Warning score
15
Value
$9.7M
113,611 shares
Holdings after
1,965,751
-5% from before
From 52-week low
+30%
low $65.15, close $84.56
From 52-week high
-15%
high $99.96, as of Apr 1, 2026

Score components

  • Role
    CEO
    +25
  • Trade size
    $9.7M at market
    +25
  • Share of holdings sold
    Sold 5.5% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +5.4%, 3m -1.9%, 6m +6.5%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

NDAQOct 12, 2026 · close 94.29
Since filing Apr 2, 2026: +9.6%SPY +19.2% · excess -9.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001193125-26-140439, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Apr 1, 2026MOption exercise
Common Stock, par value $0.01 per share10b5-1
+113,611$22.22$2.5M2,079,362Apr 2, 2026
Apr 1, 2026SOpen-market sale
Common Stock, par value $0.01 per share10b5-1
-113,611$85.44$9.7M1,965,751Apr 2, 2026
Apr 1, 2026AGrant or award
Common Stock, par value $0.01 per share10b5-1
+39,929$0.00$02,005,680Apr 2, 2026
Apr 1, 2026FTax withholding
Common Stock, par value $0.01 per share10b5-1
-13,739$84.89$1.2M1,991,941Apr 2, 2026
Apr 1, 2026MOption exercise
Employee Stock Option (Right to Buy)derivative10b5-1
-113,611$0.00$00Apr 2, 2026

Related signals

Other insiders at NASDAQ, INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
5Weak
NDAQsell10b5-1
NASDAQ, INC.
Jeremy Skule
EVP, CSO
$107k
1,125 shares
-1%
5Weak
NDAQsell10b5-1
NASDAQ, INC.
Jeremy Skule
EVP, CSO
$106k
1,125 shares
-1%
44Moderate
NDAQsell 4
NASDAQ, INC.
PC Nelson Griggs
Pres. Capital Access Platforms
$310k
3,226 shares
-2%
22Weak
NDAQsell 410b5-1
NASDAQ, INC.
Jeremy Skule
EVP, CSO
$213k
2,250 shares
-2%
49Moderate
NDAQsell 4
NASDAQ, INC.
Bradley J Peterson
EVP, CIO
$573k
6,000 shares
-5%
21Weak
NDAQsell 410b5-1
NASDAQ, INC.
Bryan Everard Smith
EVP, CPO
$148k
1,556 shares
-2%
55Moderate
NDAQsell 4
NASDAQ, INC.
PC Nelson Griggs
Pres. Capital Access Platforms
$1.1M
11,010 shares
-5%
55Moderate
NDAQsell 3
NASDAQ, INC.
PC Nelson Griggs
Pres. Capital Access Platforms
$1.7M
17,787 shares
-8%
55Moderate
NDAQsell 3
NASDAQ, INC.
Bradley J Peterson
EVP, CIO
$1.2M
13,000 shares
-9%
8Weak
NDAQsell10b5-1
NASDAQ, INC.
Bryan Everard Smith
EVP, CPO
$240k
3,000 shares
-4%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Adena T Friedman sold $9.7M of NDAQ | InsiderTell