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sellWeak10b5-1 plan

Bradford L Smith sold $2.8M of NFLX

director at NETFLIX INC. 35,990 shares at an average of $77.52, traded Jun 17, 2026, filed Jun 18, 2026.

Warning score
15
Value
$2.8M
35,990 shares
Holdings after
79,690
-31% from before
From 52-week low
+1%
low $75.86, close $76.96
From 52-week high
-43%
high $133.91, as of Jun 17, 2026

Score components

  • Role
    Director
    +15
  • Trade size
    $2.8M at market
    +25
  • Share of holdings sold
    Sold 31% of holdings
    +10
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

NFLXOct 9, 2026 · close 70.30
Since filing Jun 18, 2026: -9.1%SPY +4.5% · excess -13.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001065280-26-000191, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jun 17, 2026MOption exercise
Common Stock10b5-1
+6,460$9.67$62k86,150Jun 18, 2026
Jun 17, 2026MOption exercise
Common Stock10b5-1
+6,620$9.44$62k92,770Jun 18, 2026
Jun 17, 2026MOption exercise
Common Stock10b5-1
+6,420$9.74$63k99,190Jun 18, 2026
Jun 17, 2026MOption exercise
Common Stock10b5-1
+6,090$10.26$63k105,280Jun 18, 2026
Jun 17, 2026MOption exercise
Common Stock10b5-1
+5,070$12.33$63k110,350Jun 18, 2026
Jun 17, 2026MOption exercise
Common Stock10b5-1
+5,330$11.72$62k115,680Jun 18, 2026
Jun 17, 2026SOpen-market sale
Common Stock10b5-1
-22,190$77.21$1.7M93,490Jun 18, 2026
Jun 17, 2026SOpen-market sale
Common Stock10b5-1
-13,800$78.01$1.1M79,690Jun 18, 2026
Jun 17, 2026MOption exercise
Non-Qualified Stock Option (right to buy)derivative10b5-1
-6,460$0.00$00Jun 18, 2026
Jun 17, 2026MOption exercise
Non-Qualified Stock Option (right to buy)derivative10b5-1
-6,620$0.00$00Jun 18, 2026
Jun 17, 2026MOption exercise
Non-Qualified Stock Option (right to buy)derivative10b5-1
-6,420$0.00$00Jun 18, 2026
Jun 17, 2026MOption exercise
Non-Qualified Stock Option (right to buy)derivative10b5-1
-6,090$0.00$00Jun 18, 2026
Jun 17, 2026MOption exercise
Non-Qualified Stock Option (right to buy)derivative10b5-1
-5,070$0.00$00Jun 18, 2026
Jun 17, 2026MOption exercise
Non-Qualified Stock Option (right to buy)derivative10b5-1
-5,330$0.00$00Jun 18, 2026

Related signals

Other insiders at NETFLIX INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
0Weak
NFLXsell10b5-1
NETFLIX INC
Richard N Barton
director
$109k
1,440 shares
-45%
0Weak
NFLXsell10b5-1
NETFLIX INC
Richard N Barton
director
$56k
720 shares
-23%
63Notable
NFLXsell 5
NETFLIX INC
Spencer Adam Neumann
Chief Financial Officer
$701k
9,248 shares
-11%
26Weak
NFLXsell 510b5-1
NETFLIX INC
Richard N Barton
director
$162k
2,160 shares
-90%
70Notable
NFLXsell 5
NETFLIX INC
Gregory K Peters
Co-CEO
$2.0M
27,312 shares
-18%
31Weak
NFLXsell 5
NETFLIX INC
David A Hyman
Chief Legal Officer
$417k
5,723 shares
-2%
40Moderate
NFLXsell 510b5-1
NETFLIX INC
Theodore A Sarandos
Co-CEO
$9.7M
133,162 shares
-43%
25Weak
NFLXsell10b5-1
NETFLIX INC
Reed Hastings
Executive Chairman
$33M
386,700 shares
-99%
65Notable
NFLXsell 5
NETFLIX INC
Spencer Adam Neumann
Chief Financial Officer
$823k
9,253 shares
-11%
70Notable
NFLXsell 5
NETFLIX INC
Gregory K Peters
Co-CEO
$2.4M
27,312 shares
-18%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.