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sellWeak10b5-1 plan

Kevin Christopher Bradley sold $35k of ALRM

Chief Financial Officer at Alarm.com Holdings, Inc.. 724 shares at an average of $48.46, traded Jul 2, 2026, filed Jul 2, 2026.

Warning score
8
Value
$35k
724 shares
Holdings after
83,622
-1% from before
From 52-week low
+18%
low $42.13, close $49.69
From 52-week high
-16%
high $59.16, as of Jul 2, 2026

Score components

  • Role
    CFO
    +22
  • Trade size
    $35k at market
    +6
  • Share of holdings sold
    Sold 0.9% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ALRMOct 13, 2026 · close 56.29
Since filing Jul 2, 2026: +13.3%SPY +4.7% · excess +8.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001193125-26-294707, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 2, 2026SOpen-market sale
Common Stock10b5-1
-724$48.46$35k83,622Jul 2, 2026

Related signals

Other insiders at Alarm.com Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
28Weak
ALRMsell 210b5-1
Alarm.com Holdings, Inc.
Stephen Trundle
Chief Executive Officer
$2.9M
50,000 shares
-13%
44Moderate
ALRMsell 2
Alarm.com Holdings, Inc.
Kevin Christopher Bradley
Chief Financial Officer
$297k
5,400 shares
-6%
40Moderate
ALRMsell 2
Alarm.com Holdings, Inc.
Kevin Christopher Bradley
Chief Financial Officer
$102k
2,200 shares
-3%
45Moderate
ALRMsell 2
Alarm.com Holdings, Inc.
Daniel Ramos
See Remarks
$463k
10,000 shares
-16%
21Weak
ALRMsell 310b5-1
Alarm.com Holdings, Inc.
Daniel Kerzner
See Remarks
$173k
3,944 shares
-4%
20Weak
ALRMsell 310b5-1
Alarm.com Holdings, Inc.
Daniel Ramos
See Remarks
$111k
2,532 shares
-4%
33Weak
ALRMsell 310b5-1
Alarm.com Holdings, Inc.
Stephen Trundle
Chief Executive Officer
$266k
6,073 shares
-2%
31Weak
ALRMsell 310b5-1
Alarm.com Holdings, Inc.
Stephen Trundle
Chief Executive Officer
$128k
2,944 shares
-1%
18Weak
ALRMsell 310b5-1
Alarm.com Holdings, Inc.
Daniel Ramos
See Remarks
$68k
1,561 shares
-2%
19Weak
ALRMsell 310b5-1
Alarm.com Holdings, Inc.
Daniel Kerzner
See Remarks
$83k
1,915 shares
-2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Kevin Christopher Bradley sold $35k of ALRM | InsiderTell