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James Michael Chu sold $1.1B of BIRK

director at Birkenstock Holding plc. 28,146,226 shares at an average of $39.18, traded Aug 17, 2026, filed Aug 17, 2026.

Warning score
50
Value
$1.1B
28,146,226 shares
Holdings after
71,270,287
-28% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Director
    +15
  • Trade size
    $1102.8M at market
    +25
  • Share of holdings sold
    Sold 28% of holdings
    +10
  • Cluster
    No other insider selling within 14 days
    0

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

BIRKOct 12, 2026 · close 33.85
Since filing Aug 17, 2026: -10.6%SPY +1.0% · excess -11.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001193125-26-354024, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 17, 2026SOpen-market sale
Ordinary shares, no par valueindirect: By BK LC Lux MidCo S.a r.l.
-28,146,226$39.18$1.1B71,270,287Aug 17, 2026

Related signals

Other insiders at Birkenstock Holding plc and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
65Notable
BIRKsell
Birkenstock Holding plc
Mehdi Nico Bouyakhf
President EMEA
$3.8M
90,000 shares
-74%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

James Michael Chu sold $1.1B of BIRK | InsiderTell