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sellWeak10b5-1 plan

Joanne C. Crevoiserat sold $3.7M of TPR

Chief Executive Officer at TAPESTRY, INC.. 27,761 shares at an average of $132.47, traded Aug 19, 2026, filed Aug 20, 2026.

Warning score
15
Value
$3.7M
27,761 shares
Holdings after
666,149
-4% from before
From 52-week low
+36%
low $96.31, close $131.22
From 52-week high
-20%
high $164.16, as of Aug 19, 2026

Score components

  • Role
    CEO
    +25
  • Trade size
    $3.7M at market
    +25
  • Share of holdings sold
    Sold 4.0% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

TPROct 12, 2026 · close 117.22
Since filing Aug 20, 2026: -9.4%SPY +2.3% · excess -11.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001225208-26-007252, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 19, 2026MOption exercise
Common Stock10b5-1
+35,770$20.97$750k670,131Aug 20, 2026
Aug 19, 2026MOption exercise
Common Stock10b5-1
+30,291$15.83$480k700,422Aug 20, 2026
Aug 19, 2026FTax withholding
Common Stock10b5-1
-6,512$131.72$858k693,910Aug 20, 2026
Aug 19, 2026SOpen-market sale
Common Stock10b5-1
-13,041$132.47$1.7M680,869Aug 20, 2026
Aug 19, 2026SOpen-market sale
Common Stock10b5-1
-14,720$132.47$1.9M666,149Aug 20, 2026
Aug 19, 2026FTax withholding
Common Stock10b5-1
-17,250$132.47$2.3M648,899Aug 20, 2026
Aug 19, 2026FTax withholding
Common Stock10b5-1
-21,050$132.47$2.8M627,849Aug 20, 2026
Aug 19, 2026MOption exercise
Stock Optionderivative10b5-1
-30,291$0.00$030,292Aug 20, 2026
Aug 19, 2026MOption exercise
Stock Optionderivative10b5-1
-35,770$0.00$035,771Aug 20, 2026

Related signals

Other insiders at TAPESTRY, INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
TPRsell
TAPESTRY, INC.
Denise Kulikowsky
Chief People Officer
$670k
5,810 shares
-22%
48Moderate
TPRsell 2
TAPESTRY, INC.
Todd Kahn
CEO and Brand President, Coach
$2.7M
19,557 shares
-14%
23Weak
TPRsell 210b5-1
TAPESTRY, INC.
Joanne C. Crevoiserat
Chief Executive Officer
$3.7M
27,776 shares
-4%
41Moderate
TPRsell 3
TAPESTRY, INC.
Manesh Dadlani
VP, Controller and PAO
$152k
975 shares
-5%
30Weak
TPRsell 710b5-1
TAPESTRY, INC.
Joanne C. Crevoiserat
Chief Executive Officer
$7.6M
48,795 shares
-7%
50Moderate
TPRsell 7
TAPESTRY, INC.
Thomas Greco
director
$2.2M
14,245 shares
-40%
35Weak
TPRsell 7
TAPESTRY, INC.
Manesh Dadlani
VP, Controller and PAO
$329k
2,147 shares
-10%
45Moderate
TPRsell 7
TAPESTRY, INC.
Anne Gates
director
$999k
6,498 shares
-22%
45Moderate
TPRsell 7
TAPESTRY, INC.
Denise Kulikowsky
Chief People Officer
$1.4M
9,166 shares
-23%
52Moderate
TPRsell 7
TAPESTRY, INC.
Scott A. Roe
CFO and COO
$6.8M
44,290 shares
-24%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Joanne C. Crevoiserat sold $3.7M of TPR | InsiderTell