William B. Cyr sold $3.0M of FRPT
Chief Executive Officer at Freshpet, Inc.. 39,664 shares at an average of $74.72, traded Aug 26, 2026, filed Aug 28, 2026.
Score components
- +25RoleCEO
- +25Trade size$3.0M at market
- +5Share of holdings soldSold 10% of holdings
- 0ClusterNo other insider selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000929638-26-003285, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 26, 2026 | MOption exercise Common Stock10b5-1 | +56,442 | $10.23 | $577k | 387,751 | Aug 28, 2026 |
| Aug 26, 2026 | SOpen-market sale Common Stock10b5-1 | -37,007 | $74.67 | $2.8M | 350,744 | Aug 28, 2026 |
| Aug 26, 2026 | MOption exercise Common Stockindirect: By Spouse10b5-1 | +4,180 | $10.23 | $43k | 49,612 | Aug 28, 2026 |
| Aug 26, 2026 | SOpen-market sale Common Stockindirect: By Spouse10b5-1 | -568 | $75.40 | $43k | 49,044 | Aug 28, 2026 |
| Aug 26, 2026 | MOption exercise Common Stockindirect: By Irrevocable Spousal Trust for Linda W. Cyr10b5-1 | +8,170 | $10.23 | $84k | 107,640 | Aug 28, 2026 |
| Aug 26, 2026 | SOpen-market sale Common Stockindirect: By Irrevocable Spousal Trust for Linda W. Cyr10b5-1 | -1,110 | $75.40 | $84k | 106,530 | Aug 28, 2026 |
| Aug 26, 2026 | MOption exercise Common Stockindirect: By Linda W. Cyr 2020 Irrevocable Trust for Descendants10b5-1 | +7,209 | $10.23 | $74k | 97,656 | Aug 28, 2026 |
| Aug 26, 2026 | SOpen-market sale Common Stockindirect: By Linda W. Cyr 2020 Irrevocable Trust for Descendants10b5-1 | -979 | $75.40 | $74k | 96,677 | Aug 28, 2026 |
| Aug 26, 2026 | MOption exercise Options to purchase common stockderivative10b5-1 | -56,442 | $0.00 | $0 | 0 | Aug 28, 2026 |
| Aug 26, 2026 | MOption exercise Options to purchase common stockderivativeindirect: By Spouse10b5-1 | -4,180 | $0.00 | $0 | 0 | Aug 28, 2026 |
| Aug 26, 2026 | MOption exercise Options to purchase common stockderivativeindirect: By Irrevocable Spousal Trust for Linda W. Cyr10b5-1 | -8,170 | $0.00 | $0 | 0 | Aug 28, 2026 |
| Aug 26, 2026 | MOption exercise Options to purchase common stockderivativeindirect: By Linda W. Cyr 2020 Irrevocable Trust for Descendants10b5-1 | -7,209 | $0.00 | $0 | 0 | Aug 28, 2026 |
Related signals
Other insiders at Freshpet, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 23Weak | FRPTbuy Freshpet, Inc. | Walter N. George director | $65k 1,000 shares | +2% | |
| 25Weak | Freshpet, Inc. | William B. Cyr Chief Executive Officer | $6.6M 87,905 shares | -25% | |
| 20Weak | Freshpet, Inc. | William B. Cyr Chief Executive Officer | $3.3M 44,078 shares | -13% | |
| 20Weak | Freshpet, Inc. | William B. Cyr Chief Executive Officer | $3.2M 44,067 shares | -14% | |
| 20Weak | Freshpet, Inc. | William B. Cyr Chief Executive Officer | $3.2M 44,069 shares | -15% | |
| 20Weak | Freshpet, Inc. | William B. Cyr Chief Executive Officer | $2.4M 46,814 shares | -18% | |
| 43Moderate | Freshpet, Inc. | Daryl G Brewster director | $10k 211 shares | +0% | |
| 20Weak | Freshpet, Inc. | William B. Cyr Chief Executive Officer | $2.3M 47,582 shares | -19% | |
| 61Notable | Freshpet, Inc. | Craig D. Steeneck director | $96k 2,000 shares | +6% | |
| 58Moderate | Freshpet, Inc. | David Biegger director | $49k 1,000 shares | +13% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.