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sellWeak cluster of 510b5-1 plan

Jeffrey J Hurd sold $746k of EQH

Chief Operating Officer at Equitable Holdings, Inc.. 14,359 shares at an average of $51.98, traded Aug 17, 2026, filed Aug 18, 2026.

Warning score
26
Value
$746k
14,359 shares
Holdings after
65,019
-18% from before
From 52-week low
+47%
low $34.86, close $51.13
From 52-week high
-4%
high $53.09, as of Aug 17, 2026

Score components

  • Role
    COO
    +20
  • Trade size
    $746k at market
    +21
  • Share of holdings sold
    Sold 18% of holdings
    +5
  • Cluster
    5 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

EQHOct 12, 2026 · close 53.52
Since filing Aug 18, 2026: +5.3%SPY +1.6% · excess +3.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-26-057648, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 17, 2026MOption exercise
Common Stock10b5-1
+9,359$21.34$200k79,378Aug 18, 2026
Aug 17, 2026SOpen-market sale
Common Stock10b5-1
-4,659$51.39$239k74,719Aug 18, 2026
Aug 17, 2026SOpen-market sale
Common Stock10b5-1
-4,200$52.51$221k70,519Aug 18, 2026
Aug 17, 2026SOpen-market sale
Common Stock10b5-1
-500$53.05$27k70,019Aug 18, 2026
Aug 17, 2026SOpen-market sale
Common Stock10b5-1
-2,459$51.39$126k67,560Aug 18, 2026
Aug 17, 2026SOpen-market sale
Common Stock10b5-1
-2,241$52.50$118k65,319Aug 18, 2026
Aug 17, 2026SOpen-market sale
Common Stock10b5-1
-300$53.06$16k65,019Aug 18, 2026
Aug 17, 2026MOption exercise
Employee Stock Options (right to buy)derivative10b5-1
-9,359$0.00$00Aug 18, 2026

Related signals

Other insiders at Equitable Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
39Weak
EQHsell 2
Equitable Holdings, Inc.
Bertram L Scott
director
$151k
2,780 shares
-11%
45Moderate
EQHsell 4
Equitable Holdings, Inc.
Craig C MacKay
director
$109k
2,000 shares
-11%
57Moderate
EQHsell 3
Equitable Holdings, Inc.
Nick Lane
See Remarks
$795k
14,923 shares
-12%
37Weak
EQHsell 3
Equitable Holdings, Inc.
Arlene Isaacs-Lowe
director
$53k
1,000 shares
-5%
45Moderate
EQHsell 5
Equitable Holdings, Inc.
Craig C MacKay
director
$113k
2,200 shares
-10%
42Moderate
EQHsell 5
Equitable Holdings, Inc.
William James Eckert IV
Chief Accounting Officer
$50k
947 shares
-10%
38Weak
EQHsell 5
Equitable Holdings, Inc.
Bertram L Scott
director
$75k
1,466 shares
-5%
51Moderate
EQHsell 5
Equitable Holdings, Inc.
Charles G.T. Stonehill
director
$387k
7,500 shares
-18%
23Weak
EQHsell 210b5-1
Equitable Holdings, Inc.
Mark Pearson
President and CEO
$1.9M
39,700 shares
-5%
19Weak
EQHsell 210b5-1
Equitable Holdings, Inc.
Jeffrey J Hurd
Chief Operating Officer
$702k
14,358 shares
-17%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jeffrey J Hurd sold $746k of EQH | InsiderTell