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sellWeak10b5-1 plan

Julius Genachowski sold $665k of SONO

director at Sonos Inc. 39,710 shares at an average of $16.75, traded Jul 28, 2026, filed Jul 30, 2026.

Warning score
20
Value
$665k
39,710 shares
Holdings after
53,775
-54% from before
From 52-week low
+62%
low $10.36, close $16.80
From 52-week high
-12%
high $19.16, as of Jul 28, 2026

Score components

  • Role
    Director
    +15
  • Trade size
    $665k at market
    +20
  • Share of holdings sold
    Sold 54% of holdings
    +20
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SONOOct 13, 2026 · close 17.72
Since filing Jul 30, 2026: +22.8%SPY +5.2% · excess +17.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001314727-26-000088, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 28, 2026MOption exercise
Common Stock10b5-1
+19,855$13.56$269k73,630Jul 30, 2026
Jul 28, 2026SOpen-market sale
Common Stock10b5-1
-19,855$16.50$328k53,775Jul 30, 2026
Jul 29, 2026MOption exercise
Common Stock10b5-1
+19,855$13.56$269k73,630Jul 30, 2026
Jul 29, 2026SOpen-market sale
Common Stock10b5-1
-19,855$17.00$338k53,775Jul 30, 2026
Jul 28, 2026MOption exercise
Director Stock Option (Right to Buy)derivative10b5-1
-19,855$0.00$019,855Jul 30, 2026
Jul 29, 2026MOption exercise
Director Stock Option (Right to Buy)derivative10b5-1
-19,855$0.00$00Jul 30, 2026

Related signals

Other insiders at Sonos Inc and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
13Weak
SONOsell10b5-1
Sonos Inc
Karen Boone
director
$848k
46,766 shares
-40%
11Weak
SONOsell10b5-1
Sonos Inc
Karen Boone
director
$154k
10,000 shares
-11%
14Weak
SONObuy
Sonos Inc
Carmine Arabia
director
$725
50 shares
+0%
45Moderate
SONObuy
Sonos Inc
Coliseum Capital Management, LLC
owner
$3.1M
228,920 shares
+1%
44Moderate
SONObuy
Sonos Inc
Coliseum Capital Management, LLC
owner
$13M
920,000 shares
+5%
41Moderate
SONObuy
Sonos Inc
Coliseum Capital Management, LLC
owner
$9.1M
611,279 shares
+4%
37Weak
SONObuy
Sonos Inc
Coliseum Capital Management, LLC
owner
$10M
647,210 shares
+4%
36Weak
SONObuy
Sonos Inc
Coliseum Capital Management, LLC
owner
$12M
733,073 shares
+5%
8Weak
SONOsell10b5-1
Sonos Inc
Edward P Lazarus
Chief Legal & Bus Dev Officer
$228k
12,000 shares
-3%
56Moderate
SONObuy
Sonos Inc
Thomas Conrad
Chief Executive Officer
$1.0M
62,325 shares
+26%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Julius Genachowski sold $665k of SONO | InsiderTell