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sellModerate cluster of 8

Jonathan Mayle sold $412k of HNST

SVP, Customer Sales at Honest Company, Inc.. 79,000 shares at an average of $5.22, traded Aug 10, 2026, filed Aug 11, 2026.

Warning score
51
Value
$412k
79,000 shares
Holdings after
370,155
-18% from before
From 52-week low
+149%
low $2.10, close $5.23
From 52-week high
-4%
high $5.46, as of Aug 10, 2026

Score components

  • Role
    Officer
    +15
  • Trade size
    $412k at market
    +16
  • Share of holdings sold
    Sold 18% of holdings
    +5
  • Cluster
    8 insiders selling within 14 days
    +15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HNSTOct 9, 2026 · close 5.07
Since filing Aug 11, 2026: -2.7%SPY +1.3% · excess -4.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-26-055823, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 10, 2026SOpen-market sale
Common Stock
-79,000$5.22$412k370,155Aug 11, 2026

Related signals

Other insiders at Honest Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
HNSTsell
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$123k
25,000 shares
-6%
6Weak
HNSTsell10b5-1
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$137k
25,000 shares
-6%
16Weak
HNSTsell 810b5-1
Honest Company, Inc.
Dorria L. Ball
Chief People Officer
$34k
6,812 shares
-2%
17Weak
HNSTsell 810b5-1
Honest Company, Inc.
Curtiss James Bruce III
Chief Fin. & Operating Officer
$16k
3,129 shares
-1%
39Weak
HNSTsell 810b5-1
Honest Company, Inc.
Carla Vernon
Chief Executive Officer
$588k
117,893 shares
-3%
16Weak
HNSTsell 810b5-1
Honest Company, Inc.
Etienne von Kunssberg
SVP, Supply Chain
$36k
7,195 shares
-3%
15Weak
HNSTsell 810b5-1
Honest Company, Inc.
Jonathan Mayle
SVP, Customer Sales
$31k
6,161 shares
-2%
17Weak
HNSTsell 810b5-1
Honest Company, Inc.
Brendan Sheehey
General Counsel
$48k
9,664 shares
-1%
15Weak
HNSTsell 810b5-1
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$32k
6,403 shares
-1%
50Moderate
HNSTsell 8
Honest Company, Inc.
Andrea Turner
director
$338k
64,295 shares
-20%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jonathan Mayle sold $412k of HNST | InsiderTell