Skip to content
sellWeak10b5-1 plan

Kelli Keough sold $203k of SOFI

EVP, GBUL, SIPS at SoFi Technologies, Inc.. 11,286 shares at an average of $18.00, traded Aug 20, 2026, filed Aug 24, 2026.

Warning score
7
Value
$203k
11,286 shares
Holdings after
356,442
-3% from before
From 52-week low
+18%
low $15.15, close $17.92
From 52-week high
-44%
high $32.21, as of Aug 20, 2026

Score components

  • Role
    Officer
    +15
  • Trade size
    $203k at market
    +12
  • Share of holdings sold
    Sold 3.1% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SOFIOct 9, 2026 · close 15.80
Since filing Aug 24, 2026: -13.4%SPY +2.2% · excess -15.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0002032458-26-000024, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 20, 2026SOpen-market sale
Common Stock10b5-1
-11,286$18.00$203k356,442Aug 24, 2026

Related signals

Other insiders at SoFi Technologies, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
14Weak
SOFIsell 210b5-1
SoFi Technologies, Inc.
Kelli Keough
EVP, GBUL, SIPS
$173k
10,203 shares
-2%
18Weak
SOFIsell 210b5-1
SoFi Technologies, Inc.
Jeremy Rishel
Chief Technology Officer
$326k
18,624 shares
-2%
7Weak
SOFIsell10b5-1
SoFi Technologies, Inc.
Kelli Keough
EVP, GBUL, SIPS
$188k
10,954 shares
-3%
22Weak
SOFIsell 310b5-1
SoFi Technologies, Inc.
Kelli Keough
EVP, GBUL, SIPS
$190k
10,954 shares
-3%
15Weak
SOFIsell 3
SoFi Technologies, Inc.
Robert S Lavet
General Counsel
$21k
1,188 shares
-1%
25Weak
SOFIsell 310b5-1
SoFi Technologies, Inc.
Jeremy Rishel
Chief Technology Officer
$1.8M
102,123 shares
-10%
46Moderate
SOFIbuy
SoFi Technologies, Inc.
Anthony Noto
Chief Executive Officer
$251k
13,888 shares
+0%
6Weak
SOFIsell10b5-1
SoFi Technologies, Inc.
Kelli Keough
EVP, GBUL, SIPS
$156k
10,037 shares
-3%
46Moderate
SOFIbuy
SoFi Technologies, Inc.
Anthony Noto
Chief Executive Officer
$249k
15,545 shares
+0%
46Moderate
SOFIbuy
SoFi Technologies, Inc.
Anthony Noto
Chief Executive Officer
$250k
15,878 shares
+0%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Kelli Keough sold $203k of SOFI | InsiderTell