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sellWeak cluster of 310b5-1 plan

David Eric Russell sold $1.2M of YUM

Sr. Vice President, Controller at YUM BRANDS INC. 7,961 shares at an average of $153.15, traded Aug 3, 2026, filed Aug 4, 2026.

Warning score
30
Value
$1.2M
7,961 shares
Holdings after
11,960
-40% from before
From 52-week low
+9%
low $135.58, close $148.05
From 52-week high
-11%
high $166.65, as of Aug 3, 2026

Score components

  • Role
    Officer
    +15
  • Trade size
    $1.2M at market
    +25
  • Share of holdings sold
    Sold 40% of holdings
    +10
  • Cluster
    3 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

YUMOct 9, 2026 · close 144.82
Since filing Aug 4, 2026: -1.4%SPY +1.2% · excess -2.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001041061-26-000155, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 3, 2026MOption exercise
Common Stock10b5-1
+23,163$68.00$1.6M35,123Aug 4, 2026
Aug 3, 2026DDisposition to issuer
Common Stock10b5-1
-15,202$153.28$2.3M19,921Aug 4, 2026
Aug 3, 2026SOpen-market sale
Common Stock10b5-1
-7,961$153.15$1.2M11,960Aug 4, 2026
Aug 3, 2026MOption exercise
Stock Appreciation Rightderivative10b5-1
-23,163$0.00$00Aug 4, 2026

Related signals

Other insiders at YUM BRANDS INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
19Weak
YUMsell 210b5-1
YUM BRANDS INC
Christopher Lee Turner
Chief Executive Officer
$40k
285 shares
-0%
24Weak
YUMsell 210b5-1
YUM BRANDS INC
Scott Mezvinsky
KFC Division CEO
$33k
241 shares
-100%
31Weak
YUMsell 310b5-1
YUM BRANDS INC
Scott Mezvinsky
KFC Division CEO
$41k
268 shares
-100%
26Weak
YUMsell 310b5-1
YUM BRANDS INC
Christopher Lee Turner
Chief Executive Officer
$40k
261 shares
-0%
54Moderate
YUMsell 310b5-1
YUM BRANDS INC
Tracy L Skeans
COO and CPO
$552k
3,494 shares
-100%
31Weak
YUMsell 310b5-1
YUM BRANDS INC
Scott Mezvinsky
KFC Division CEO
$41k
268 shares
-100%
26Weak
YUMsell 310b5-1
YUM BRANDS INC
Christopher Lee Turner
Chief Executive Officer
$40k
261 shares
-0%
31Weak
YUMsell 310b5-1
YUM BRANDS INC
Scott Mezvinsky
KFC Division CEO
$44k
277 shares
-100%
54Moderate
YUMsell 310b5-1
YUM BRANDS INC
Aaron Powell
CEO - Pizza Hut
$963k
6,001 shares
-33%
26Weak
YUMsell 310b5-1
YUM BRANDS INC
Christopher Lee Turner
Chief Executive Officer
$40k
250 shares
-0%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.