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sellWeak cluster of 410b5-1 plan

Luis A Gonzalez sold $493k of AVO

director, owner at Mission Produce, Inc.. 34,022 shares at an average of $14.49, traded Dec 30, 2024, filed Aug 4, 2026.

Warning score
28
Value
$493k
34,022 shares
Holdings after
6,974,443
-0% from before
From 52-week low
+23%
low $11.75, close $14.44
From 52-week high
-0%
high $14.45, as of Dec 30, 2024

Score components

  • Role
    Director
    +15
  • Trade size
    $493k at market
    +18
  • Share of holdings sold
    Sold 0.5% of holdings
    0
  • Cluster
    4 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

AVOOct 9, 2026 · close 11.73
Since filing Aug 4, 2026: -8.0%SPY +1.1% · excess -9.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001193125-26-332812, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 30, 2024SOpen-market sale
COMMON STOCKindirect: BY BELDAR ENTERPRISES10b5-1
-18,278$14.49$265k6,990,187Aug 4, 2026
Dec 31, 2024SOpen-market sale
COMMON STOCKindirect: BY BELDAR ENTERPRISES10b5-1
-15,744$14.48$228k6,974,443Aug 4, 2026

Related signals

Other insiders at Mission Produce, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
34Weak
AVOsell
Mission Produce, Inc.
Stephen J Barnard
Executive Chairman
$281k
21,646 shares
-1%
45Moderate
AVOsell
Mission Produce, Inc.
Stephen J Barnard
Executive Chairman
$1.4M
111,358 shares
-6%
57Moderate
AVOsell
Mission Produce, Inc.
Stephen J Barnard
Executive Chairman
$446k
35,562 shares
-101%
65Notable
AVOsell
Mission Produce, Inc.
Stephen J Barnard
Executive Chairman
$1.1M
81,496 shares
-163%
40Moderate
AVOsell
Mission Produce, Inc.
Luis A Gonzalez
director, owner
$2.7M
201,176 shares
-3%
40Moderate
AVObuy 2
Mission Produce, Inc.
Globalharvest Holdings Venture Ltd
owner
$7.9M
592,957 shares
+5%
43Moderate
AVObuy 2
Mission Produce, Inc.
Globalharvest Holdings Venture Ltd
owner
$16M
1,179,087 shares
+11%
45Moderate
AVObuy 3
Mission Produce, Inc.
Globalharvest Holdings Venture Ltd
owner
$8.3M
650,415 shares
+6%
60Notable
AVObuy 3
Mission Produce, Inc.
Jay A Pack
director
$484k
40,000 shares
+7%
29Weak
AVOsell
Mission Produce, Inc.
Bryan E Giles
CHIEF FINANCIAL OFFICER
$61k
5,000 shares
-3%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Luis A Gonzalez sold $493k of AVO | InsiderTell