buyModerate

William Douglas Toler bought $50k of HYFM

CEO and Chairman of the Board at HYDROFARM HOLDINGS GROUP, INC.. 100,000 shares at an average of $0.50, traded Aug 28, 2024, filed Aug 30, 2024.

Conviction score

Value

$50k

100,000 shares

Holdings after

1,875,815

+6% from before

From 52-week low

low $4.79, close $4.79

From 52-week high

-70%

high $16.00, as of Aug 28, 2024

Score components

Role
CEO
+25
Trade size
$50k at market
+7
Relative to holdings
Holdings up 6%
+3
Price context
0% above the 52-week low; 70% below the 52-week high
+18
Cluster
No other insider buying within 14 days
0
Repeat buying
First buy in 90 days
0
Track record
Too few past buys to judge (0 with prices)
0

What happened after comparable buys

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +54.6%, 3m +87.2%, 6m +13.5%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HYFMOct 13, 2026 · close 0.78

Since filing Aug 30, 2024: -82.1%SPY +41.6% · excess -123.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001104659-24-095827, as filed. Open on EDGAR

Date	Transaction	Shares	Price	Value	Holdings after	Filed
Aug 28, 2024	POpen-market purchase Common Stock, $0.0001 par value per share	+100,000	$0.50	$50k	1,875,815	Aug 30, 2024

Related signals

Other insiders at HYDROFARM HOLDINGS GROUP, INC. and this insider’s other filings.

Score	Company	Insider	Value	Holdings	Filed
22Weak	HYFMsell HYDROFARM HOLDINGS GROUP, INC.	Kevin Patrick O'Brien Chief Financial Officer	$1,737 1,150 shares	-8%	Jan 8, 2026
15Weak	HYFMsell HYDROFARM HOLDINGS GROUP, INC.	Melisa Denis director	$5,637 2,995 shares	-5%	Dec 8, 2025

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.