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Nasdaq · CIK 0001920406

ASST Strive, Inc.

Insider trading from SEC Form 4. Last filing 7 d ago. Close $27.80 on Oct 9, 2026, +288% from the 52-week low and -23% from the high.

Last 90 days

Net insider value
-$3.2M
more sold than bought
Buys
0
$0 by 0 insiders
Sells
6
$3.2M by 6 insiders
Insiders on file
23
with a Form 4 at this company

Price and insider trades, last year

ASSTOct 9, 2026 · close 27.80

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™

Signals

Open-market buys and sells at Strive, Inc., scored.

ScoreInsiderValueHoldingsPrice contextFiled
60NotableBrian Logan Beirne
Chief Legal Officer
sell
$629k
20,077 shares
-33%-
65NotableMatthew Ryan Cole
Chief Executive Officer
sell
$1.8M
58,789 shares
-7%-
52ModerateJames Lavish
director
sell
$185k
6,000 shares
-40%-
52ModerateJonathan R Macey
director
sell
$203k
6,700 shares
-45%-
53ModerateBenjamin Pham
Chief Financial Officer
sell
$132k
4,209 shares
-20%-
52ModerateArshia Sarkhani
Chief Marketing Officer
sell
$177k
5,634 shares
-32%-
66NotableBenjamin Pham
Chief Financial Officer
buy
$115k
14,114 shares
-+6% from low-97% from high
61NotableBrian Logan Beirne
Chief Legal Officer
buy
$100k
11,500 shares
+310%+8% from low-97% from high
65NotableMatthew Ryan Cole
Chief Executive Officer
buy
$459k
500,000 shares
+190%+122% from low-93% from high
59ModerateMatthew Ryan Cole
Chief Executive Officer
buy
$416k
515,195 shares
+927%+117% from low-94% from high
48ModerateVivek Ramaswamy
owner
buy
$1.3M
15,625 shares
-+301% from low-89% from high
69NotableMatthew Krueger
CFO, Treasurer and Secretary
sell
$217k
26,400 shares
-84%-
67NotableMichael Gaubert
Executive Chairman
sell
$223k
30,000 shares
-59%-
41ModerateJason Youngsuk Lee
Chief Technology Officer
sell
$34k
4,182 shares
-12%-

Planned sales

Form 144 notices filed before a sale of restricted or control stock, newest first. The sale itself usually reaches a Form 4 within days. All planned sales

FiledSellerSharesValueSale datePast 3 months
Dec 6, 2024 Asset Entities Holdings, LLC
10% Stockholder
250,000
5.35% of outstanding
$115kDec 6, 2024$472k

Transactions

The last 100 rows filed, every code.

DateInsiderTransactionSharesPriceValueHoldings afterFiled
Oct 5, 2026Brian Logan Beirne
Chief Legal Officer
SOpen-market sale
Class A Common Stock
-20,077$31.33$629k41,4257 d ago
Oct 5, 2026James Lavish
director
SOpen-market sale
Class A Common Stock
-6,000$30.76$185k8,8157 d ago
Oct 5, 2026Matthew Ryan Cole
Chief Executive Officer
SOpen-market sale
Class A Common Stock
-58,789$31.33$1.8M844,7957 d ago
Oct 5, 2026Arshia Sarkhani
Chief Marketing Officer
SOpen-market sale
Class A Common Stock
-5,634$31.33$177k11,7957 d ago
Oct 5, 2026Benjamin Pham
Chief Financial Officer
SOpen-market sale
Class A Common Stock
-4,209$31.33$132k17,3657 d ago
Oct 5, 2026Jonathan R Macey
director
SOpen-market sale
Class A Common Stock
-6,700$30.32$203k8,1157 d ago
Oct 5, 2026Matthew Ryan Cole
Chief Executive Officer
GGift
Class A Common Stock
-81,783--763,0127 d ago
Sep 30, 2026Shirish Jajodia
director
MOption exercise
Class A Common Stock
+14,815--14,81510 d ago
Sep 30, 2026Brian Logan Beirne
Chief Legal Officer
MOption exercise
Class A Common Stock
+46,296--61,50010 d ago
Sep 30, 2026Mahesh Ramakrishnan
director
MOption exercise
Class A Common Stock
+14,815--14,81510 d ago
Sep 30, 2026James Lavish
director
MOption exercise
Class A Common Stock
+14,815--14,81510 d ago
Sep 30, 2026Jonathan R Macey
director
MOption exercise
Class A Common Stock
+14,815--14,81510 d ago
Sep 30, 2026Matthew Ryan Cole
Chief Executive Officer
MOption exercise
Class A Common Stock
+140,571--903,58310 d ago
Sep 30, 2026Benjamin Pham
Chief Financial Officer
MOption exercise
Class A Common Stock
+11,574--21,57310 d ago
Sep 30, 2026Pierre Rochard
director
MOption exercise
Class A Common Stock
+14,815--30,71510 d ago
Sep 30, 2026Arshia Sarkhani
Chief Marketing Officer
MOption exercise
Class A Common Stock
+15,432--17,42810 d ago
Oct 1, 2026Eric Semler
director
AGrant or award
Restricted Stock Unitsderivative
+7,009--21,82410 d ago
Sep 30, 2026Pierre Rochard
director
MOption exercise
Restricted Stock Unitsderivative
-14,815--010 d ago
Sep 30, 2026Arshia Sarkhani
Chief Marketing Officer
MOption exercise
Restricted Stock Unitsderivative
-11,111--25,92610 d ago
Sep 30, 2026James Lavish
director
MOption exercise
Restricted Stock Unitsderivative
-14,815--010 d ago
Sep 30, 2026Jonathan R Macey
director
MOption exercise
Restricted Stock Unitsderivative
-14,815--010 d ago
Sep 30, 2026Benjamin Pham
Chief Financial Officer
MOption exercise
Restricted Stock Unitsderivative
-11,574--16,20410 d ago
Sep 30, 2026Matthew Ryan Cole
Chief Executive Officer
MOption exercise
Restricted Stock Unitsderivative
-140,571--562,28510 d ago
Sep 30, 2026Shirish Jajodia
director
MOption exercise
Restricted Stock Unitsderivative
-14,815--010 d ago
Sep 30, 2026Mahesh Ramakrishnan
director
MOption exercise
Restricted Stock Unitsderivative
-14,815--010 d ago
Sep 30, 2026Brian Logan Beirne
Chief Legal Officer
MOption exercise
Restricted Stock Unitsderivative
-46,296--64,81610 d ago
Oct 1, 2026Jonathan R Macey
director
AGrant or award
Restricted Stock Unitsderivative
+9,878--9,87810 d ago
Oct 1, 2026Mahesh Ramakrishnan
director
AGrant or award
Restricted Stock Unitsderivative
+9,878--9,87810 d ago
Oct 1, 2026James Lavish
director
AGrant or award
Restricted Stock Unitsderivative
+9,878--9,87810 d ago
Oct 1, 2026Shirish Jajodia
director
AGrant or award
Restricted Stock Unitsderivative
+9,878--9,87810 d ago
Oct 1, 2026Pierre Rochard
director
AGrant or award
Restricted Stock Unitsderivative
+9,878--9,87810 d ago
Sep 30, 2026Benjamin Pham
Chief Financial Officer
MOption exercise
Restricted Stock Unitsderivative
-11,329--67,97610 d ago
Sep 30, 2026Benjamin Pham
Chief Financial Officer
MOption exercise
Class B Common Stockderivative
+11,329--243,62010 d ago
Sep 30, 2026Benjamin Pham
Chief Financial Officer
FTax withholding
Class B Common Stockderivative
-4,387--239,23310 d ago
Mar 19, 2026Matthew Ryan Cole
Chief Executive Officer
AGrant or award
Restricted Stock Unitsderivative
+702,856--702,856Mar 19, 2026
Feb 17, 2026Benjamin Pham
Chief Financial Officer
POpen-market purchase
Class A Common Stockindirect: By 401(k) Plan
+7,900$8.23$65k7,900Feb 19, 2026
Feb 18, 2026Benjamin Pham
Chief Financial Officer
POpen-market purchase
Class A Common Stockindirect: By IRA
+6,214$8.06$50k6,214Feb 19, 2026
Feb 13, 2026Brian Logan Beirne
Chief Legal Officer
POpen-market purchase
Class A Common Stock
+11,500$8.73$100k15,204Feb 17, 2026
Jan 16, 2026Brian Logan Beirne
Chief Legal Officer
MOption exercise
Restricted Stock Unitsderivative
-164,810--0Jan 16, 2026
Jan 16, 2026Benjamin Pham
Chief Financial Officer
MOption exercise
Restricted Class B Common Stockderivative
-212,930--0Jan 16, 2026
Jan 16, 2026Eric Semler
director
AGrant or award
Class A Common Stock
+13,395,083$0.00$013,395,083Jan 16, 2026
Jan 16, 2026Brian Logan Beirne
Chief Legal Officer
MOption exercise
Class B Common Stockderivative
+164,810--518,750Jan 16, 2026
Jan 16, 2026Benjamin Pham
Chief Financial Officer
MOption exercise
Class B Common Stockderivative
+212,930--4,232,221Jan 16, 2026
Jan 16, 2026Eric Semler
director
AGrant or award
Class A Common Stockindirect: By TCS Capital Advisors, LLC
+1,637,079$0.00$01,637,079Jan 16, 2026
Jan 16, 2026Brian Logan Beirne
Chief Legal Officer
FTax withholding
Class B Common Stockderivative
-83,178$0.97$81k435,572Jan 16, 2026
Jan 16, 2026Benjamin Pham
Chief Financial Officer
MOption exercise
Restricted Stock Unitsderivative
-226,583--2,039,245Jan 16, 2026
Jan 16, 2026Eric Semler
director
AGrant or award
Stock Option (Right to Buy)derivative
+260,493--260,493Jan 16, 2026
Jan 16, 2026Eric Semler
director
AGrant or award
Stock Option (Right to Buy)derivative
+3,157,500--3,157,500Jan 16, 2026
Jan 16, 2026Benjamin Pham
Chief Financial Officer
MOption exercise
Class B Common Stockderivative
+226,583--4,458,804Jan 16, 2026
Jan 16, 2026Eric Semler
director
AGrant or award
Stock Option (Right to Buy)derivative
+1,578,750--1,578,750Jan 16, 2026
Jan 16, 2026Benjamin Pham
Chief Financial Officer
FTax withholding
Class B Common Stockderivative
-95,816$0.97$93k4,362,988Jan 16, 2026
Jan 16, 2026Eric Semler
director
AGrant or award
Stock Option (Right to Buy)derivative
+168,400--168,400Jan 16, 2026
Jan 16, 2026Eric Semler
director
AGrant or award
Stock Option (Right to Buy)derivative
+84,200--84,200Jan 16, 2026
Jan 16, 2026Eric Semler
director
AGrant or award
Stock Option (Right to Buy)derivative
+84,200--84,200Jan 16, 2026
Jan 13, 2026Matthew Ryan Cole
Chief Executive Officer
POpen-market purchase
Class A Common Stock
+500,000$0.92$459k763,012Jan 14, 2026
Dec 15, 2025Matthew Ryan Cole
Chief Executive Officer
POpen-market purchase
Class A Common Stock
+207,457$0.82$169k263,012Dec 16, 2025
Dec 15, 2025Matthew Ryan Cole
Chief Executive Officer
POpen-market purchase
Class A Common Stockindirect: By LT&C LLC
+237,079$0.80$190k366,709Dec 16, 2025
Dec 15, 2025Matthew Ryan Cole
Chief Executive Officer
POpen-market purchase
Class A Common Stockindirect: By Spouse IRA
+11,920$0.80$9,56011,920Dec 16, 2025
Dec 15, 2025Matthew Ryan Cole
Chief Executive Officer
POpen-market purchase
Class A Common Stockindirect: By 401(k) Plan
+58,739$0.81$47k58,739Dec 16, 2025
Nov 13, 2025Pierre Rochard
director
AGrant or award
Restricted Stock Unitsderivative
+296,296--296,296Nov 14, 2025
Nov 13, 2025Avik Roy
director
AGrant or award
Restricted Stock Unitsderivative
+296,296--296,296Nov 14, 2025
Nov 13, 2025Shirish Jajodia
director
AGrant or award
Restricted Stock Unitsderivative
+296,296--296,296Nov 14, 2025
Nov 13, 2025James Lavish
director
AGrant or award
Restricted Stock Unitsderivative
+296,296--296,296Nov 14, 2025
Nov 13, 2025Jonathan R Macey
director
AGrant or award
Restricted Stock Unitsderivative
+296,296--296,296Nov 14, 2025
Nov 13, 2025Mahesh Ramakrishnan
director
AGrant or award
Restricted Stock Unitsderivative
+296,296--296,296Nov 14, 2025
Nov 5, 2025Vivek Ramaswamy
owner
POpen-market purchase
Variable Rate Series A Perpetual Preferred Stock
+15,625$80.00$1.3M15,625Nov 7, 2025
Oct 1, 2025Brian Logan Beirne
Chief Legal Officer
MOption exercise
Restricted Stock Unitsderivative
-87,903--0Oct 3, 2025
Oct 1, 2025Benjamin Pham
Chief Financial Officer
MOption exercise
Restricted Class B Common Stockderivative
-212,930--212,930Oct 3, 2025
Sep 12, 2025Matthew Ryan Cole
Chief Executive Officer
MOption exercise
Restricted Stock Unitsderivative
-18,459,504--0Oct 3, 2025
Oct 1, 2025Brian Logan Beirne
Chief Legal Officer
MOption exercise
Class B Common Stockderivative
+87,903--87,903Oct 3, 2025
Oct 1, 2025Matthew Ryan Cole
Chief Executive Officer
MOption exercise
Class B Common Stockderivative
+18,459,504--18,459,504Oct 3, 2025
Oct 1, 2025Benjamin Pham
Chief Financial Officer
MOption exercise
Class B Common Stockderivative
+212,930--3,193,948Oct 3, 2025
Oct 1, 2025Brian Logan Beirne
Chief Legal Officer
MOption exercise
Restricted Stock Unitsderivative
-494,430--164,810Oct 3, 2025
Oct 1, 2025Matthew Ryan Cole
Chief Executive Officer
FTax withholding
Class B Common Stockderivative
-7,262,330$2.50$18M11,197,174Oct 3, 2025
Oct 1, 2025Benjamin Pham
Chief Financial Officer
MOption exercise
Restricted Stock Unitsderivative
-1,359,496--2,265,828Oct 3, 2025
Oct 1, 2025Brian Logan Beirne
Chief Legal Officer
MOption exercise
Class B Common Stockderivative
+494,430--582,333Oct 3, 2025
Oct 1, 2025Matthew Ryan Cole
Chief Executive Officer
MOption exercise
Restricted Stock Unitsderivativeindirect: By Spouse
-57,147--0Oct 3, 2025
Oct 1, 2025Benjamin Pham
Chief Financial Officer
MOption exercise
Class B Common Stockderivative
+1,359,496--4,553,444Oct 3, 2025
Oct 1, 2025Brian Logan Beirne
Chief Legal Officer
FTax withholding
Class B Common Stockderivative
-228,393$2.50$571k353,940Oct 3, 2025
Oct 1, 2025Matthew Ryan Cole
Chief Executive Officer
MOption exercise
Class B Common Stockderivativeindirect: By Spouse
+57,147--57,147Oct 3, 2025
Oct 1, 2025Benjamin Pham
Chief Financial Officer
FTax withholding
Class B Common Stockderivative
-534,153$2.50$1.3M4,019,291Oct 3, 2025
Oct 1, 2025Matthew Ryan Cole
Chief Executive Officer
FTax withholding
Class B Common Stockderivativeindirect: By Spouse
-27,998$2.50$70k29,149Oct 3, 2025
Oct 1, 2025Matthew Ryan Cole
Chief Executive Officer
GGift
Class B Common Stockderivative
-3,691,901$0.00$07,505,273Oct 3, 2025
Sep 12, 2025Asset Entities Holdings, LLC
owner
CConversion
Class B Common Stock
+1,000,000$0.00$01,250,000Sep 16, 2025
Sep 12, 2025Matthew Krueger
CFO, Treasurer and Secretary
CConversion
Class B Common Stockindirect: By Asset Entities Holdings, LLC
+1,000,000$0.00$01,250,000Sep 16, 2025
Sep 12, 2025Michael Gaubert
Executive Chairman
CConversion
Class B Common Stockindirect: By Asset Entities Holdings, LLC
+1,000,000$0.00$01,250,000Sep 16, 2025
Sep 12, 2025Richard Alfred Burton
director
JOther
Class B Common Stock
-10,000--0Sep 16, 2025
Sep 12, 2025Arshia Sarkhani
Chief Marketing Officer
CConversion
Class B Common Stockindirect: By Asset Entities Holdings, LLC
+1,000,000$0.00$01,250,000Sep 16, 2025
Sep 12, 2025John A Jack II
director
JOther
Class B Common Stock
-10,000--0Sep 16, 2025
Sep 12, 2025Matthew Ryan Cole
Chief Executive Officer
AGrant or award
Restricted Stock Unitsderivative
+18,459,504--18,459,504Sep 16, 2025
Sep 12, 2025Jackson Fairbanks
owner
CConversion
Class B Common Stockindirect: By Asset Entities Holdings, LLC
+1,000,000$0.00$01,250,000Sep 16, 2025
Sep 12, 2025Arman Sarkhani
Chief Operating Officer
CConversion
Class B Common Stockindirect: By Asset Entities Holdings, LLC
+1,000,000$0.00$01,250,000Sep 16, 2025
Sep 12, 2025David Livingston Reynolds
director
JOther
Class B Common Stock
-5,000--0Sep 16, 2025
Sep 12, 2025Scott Kelley McDonald
director
JOther
Class B Common Stock
-10,000--0Sep 16, 2025
Sep 12, 2025Jason Youngsuk Lee
Chief Technology Officer
JOther
Class B Common Stock
-31,218--0Sep 16, 2025
Sep 12, 2025Kyle Fairbanks
Ex Vice-Chairman & CMO
CConversion
Class B Common Stockindirect: By Asset Entities Holdings, LLC
+1,000,000$0.00$01,250,000Sep 16, 2025
Sep 12, 2025Asset Entities Holdings, LLC
owner
JOther
Class B Common Stock
-1,250,000--0Sep 16, 2025
Sep 12, 2025Brian Logan Beirne
Chief Legal Officer
AGrant or award
Restricted Stock Unitsderivative
+87,903--87,903Sep 16, 2025
Sep 12, 2025Richard Alfred Burton
director
JOther
Class A Common Stock
+10,000--10,000Sep 16, 2025
Sep 12, 2025Matthew Ryan Cole
Chief Executive Officer
AGrant or award
Restricted Stock Unitsderivativeindirect: By Spouse
+57,183--57,183Sep 16, 2025

Insiders

Everyone who has filed a Form 4 here.

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

ASST insider trading: Strive, Inc. | InsiderTell