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buyNotable

Matthew Ryan Cole bought $459k of ASST

Chief Executive Officer at Asset Entities Inc.. 500,000 shares at an average of $0.92, traded Jan 13, 2026, filed Jan 14, 2026.

Conviction score
65
Value
$459k
500,000 shares
Holdings after
763,012
+190% from before
From 52-week low
+122%
low $8.72, close $19.40
From 52-week high
-93%
high $260.20, as of Jan 13, 2026

Score components

  • Role
    CEO
    +25
  • Trade size
    $459k at market
    +17
  • Relative to holdings
    Holdings up 190%
    +10
  • Price context
    93% below the 52-week high
    +8
  • Cluster
    No other insider buying within 14 days
    0
  • Repeat buying
    2 buys in 90 days
    +5
  • Track record
    Too few past buys to judge (0 with prices)
    0

What happened after comparable buys

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -59.6%, 3m -34.3%, 6m -38.8%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ASSTOct 12, 2026 · close 27.71
Since filing Jan 14, 2026: +34.5%SPY +13.6% · excess +20.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000950103-26-000473, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 13, 2026POpen-market purchase
Class A Common Stock
+500,000$0.92$459k763,012Jan 14, 2026

Related signals

Other insiders at Asset Entities Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
60Notable
ASSTsell 6
Asset Entities Inc.
Brian Logan Beirne
Chief Legal Officer
$629k
20,077 shares
-33%
65Notable
ASSTsell 6
Asset Entities Inc.
Matthew Ryan Cole
Chief Executive Officer
$1.8M
58,789 shares
-7%
52Moderate
ASSTsell 6
Asset Entities Inc.
James Lavish
director
$185k
6,000 shares
-40%
52Moderate
ASSTsell 6
Asset Entities Inc.
Jonathan R Macey
director
$203k
6,700 shares
-45%
53Moderate
ASSTsell 6
Asset Entities Inc.
Benjamin Pham
Chief Financial Officer
$132k
4,209 shares
-20%
52Moderate
ASSTsell 6
Asset Entities Inc.
Arshia Sarkhani
Chief Marketing Officer
$177k
5,634 shares
-32%
43Moderate
ASSTbuy
Asset Entities Inc.
Pierre Rochard
director
$199k
15,900 shares
-
66Notable
ASSTbuy 2
Asset Entities Inc.
Benjamin Pham
Chief Financial Officer
$115k
14,114 shares
-
61Notable
ASSTbuy 2
Asset Entities Inc.
Brian Logan Beirne
Chief Legal Officer
$100k
11,500 shares
+310%
59Moderate
ASSTbuy
Asset Entities Inc.
Matthew Ryan Cole
Chief Executive Officer
$416k
515,195 shares
+927%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Matthew Ryan Cole bought $459k of ASST | InsiderTell