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buyModerate

Matthew Ryan Cole bought $416k of ASST

Chief Executive Officer at Asset Entities Inc.. 515,195 shares at an average of $0.81, traded Dec 15, 2025, filed Dec 16, 2025.

Conviction score
59
Value
$416k
515,195 shares
Holdings after
58,739
+927% from before
From 52-week low
+117%
low $7.28, close $15.78
From 52-week high
-94%
high $260.20, as of Dec 15, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $416k at market
    +16
  • Relative to holdings
    Holdings up 927%
    +10
  • Price context
    94% below the 52-week high
    +8
  • Cluster
    No other insider buying within 14 days
    0
  • Repeat buying
    First buy in 90 days
    0
  • Track record
    Too few past buys to judge (0 with prices)
    0

What happened after comparable buys

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +12.9%, 3m -35.5%, 6m -8.2%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ASSTOct 12, 2026 · close 27.71
Since filing Dec 16, 2025: +61.1%SPY +15.8% · excess +45.3%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000950103-25-016161, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 15, 2025POpen-market purchase
Class A Common Stock
+207,457$0.82$169k263,012Dec 16, 2025
Dec 15, 2025POpen-market purchase
Class A Common Stockindirect: By LT&C LLC
+237,079$0.80$190k366,709Dec 16, 2025
Dec 15, 2025POpen-market purchase
Class A Common Stockindirect: By Spouse IRA
+11,920$0.80$9,56011,920Dec 16, 2025
Dec 15, 2025POpen-market purchase
Class A Common Stockindirect: By 401(k) Plan
+58,739$0.81$47k58,739Dec 16, 2025

Related signals

Other insiders at Asset Entities Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
60Notable
ASSTsell 6
Asset Entities Inc.
Brian Logan Beirne
Chief Legal Officer
$629k
20,077 shares
-33%
65Notable
ASSTsell 6
Asset Entities Inc.
Matthew Ryan Cole
Chief Executive Officer
$1.8M
58,789 shares
-7%
52Moderate
ASSTsell 6
Asset Entities Inc.
James Lavish
director
$185k
6,000 shares
-40%
52Moderate
ASSTsell 6
Asset Entities Inc.
Jonathan R Macey
director
$203k
6,700 shares
-45%
53Moderate
ASSTsell 6
Asset Entities Inc.
Benjamin Pham
Chief Financial Officer
$132k
4,209 shares
-20%
52Moderate
ASSTsell 6
Asset Entities Inc.
Arshia Sarkhani
Chief Marketing Officer
$177k
5,634 shares
-32%
43Moderate
ASSTbuy
Asset Entities Inc.
Pierre Rochard
director
$199k
15,900 shares
-
66Notable
ASSTbuy 2
Asset Entities Inc.
Benjamin Pham
Chief Financial Officer
$115k
14,114 shares
-
61Notable
ASSTbuy 2
Asset Entities Inc.
Brian Logan Beirne
Chief Legal Officer
$100k
11,500 shares
+310%
65Notable
ASSTbuy
Asset Entities Inc.
Matthew Ryan Cole
Chief Executive Officer
$459k
500,000 shares
+190%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Matthew Ryan Cole bought $416k of ASST | InsiderTell