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Insider · CIK 0001237904

Brett D Heffes

ceochairofficerdirector

Files at WINA (WINMARK CORP). First filing Nov 7, 2024, latest Aug 28, 2025.

Track record
Not enough history
Fewer than three past buys with six months of prices.
Median 6-month excess
-
after past buys, n = 0
Hit rate
-
past buys that beat the index over 6 months
Open-market trades
0 / 2
$0 bought, $6.9M sold

Where the trades landed

Last year at the company this insider has traded most, with each buy and sell on the bar it happened.

WINA: WINMARK CORP

WINAOct 9, 2026 · close 291.86

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™

Signals

This insider’s open-market buys and sells, scored.

ScoreCompanyValueHoldingsPrice contextFiled
35Weak
WINAsell
WINMARK CORP
$3.4M
7,412 shares
-6%+48% from low-2% from high
43Moderate
WINAsell 2
WINMARK CORP
$3.6M
8,997 shares
-8%-

Transactions

Every row this insider has filed, newest first.

DateCompanyTransactionSharesPriceValueHoldings afterFiled
Dec 15, 2025WINA
WINMARK CORP
AGrant or award
Employee Stock Option (right to buy)derivative
+2,712$444.54$1.2M2,712Dec 15, 2025
Aug 26, 2025WINA
WINMARK CORP
MOption exercise
Common Stock
+1,915$143.87$276k114,415Aug 28, 2025
Aug 26, 2025WINA
WINMARK CORP
MOption exercise
Common Stock
+526$164.84$87k114,941Aug 28, 2025
Aug 26, 2025WINA
WINMARK CORP
MOption exercise
Common Stock
+510$195.82$100k115,451Aug 28, 2025
Aug 26, 2025WINA
WINMARK CORP
SOpen-market sale
Common Stock
-600$458.65$275k114,851Aug 28, 2025
Aug 26, 2025WINA
WINMARK CORP
SOpen-market sale
Common Stock
-400$456.97$183k114,451Aug 28, 2025
Aug 26, 2025WINA
WINMARK CORP
SOpen-market sale
Common Stock
-800$453.82$363k113,651Aug 28, 2025
Aug 26, 2025WINA
WINMARK CORP
SOpen-market sale
Common Stock
-641$452.07$290k113,010Aug 28, 2025
Aug 27, 2025WINA
WINMARK CORP
MOption exercise
Common Stock
+2,103$176.20$371k115,113Aug 28, 2025
Aug 27, 2025WINA
WINMARK CORP
MOption exercise
Common Stock
+2,868$164.84$473k117,981Aug 28, 2025
Aug 27, 2025WINA
WINMARK CORP
MOption exercise
Common Stock
+1,390$143.87$200k119,371Aug 28, 2025
Aug 27, 2025WINA
WINMARK CORP
SOpen-market sale
Common Stock
-1,985$454.95$903k117,386Aug 28, 2025
Aug 27, 2025WINA
WINMARK CORP
SOpen-market sale
Common Stock
-1,186$454.03$538k116,200Aug 28, 2025
Aug 27, 2025WINA
WINMARK CORP
SOpen-market sale
Common Stock
-1,630$452.72$738k114,570Aug 28, 2025
Aug 27, 2025WINA
WINMARK CORP
SOpen-market sale
Common Stock
-170$451.76$77k114,400Aug 28, 2025
Aug 26, 2025WINA
WINMARK CORP
MOption exercise
Employee Stock Option (right to buy)derivative
-3,394$164.84$559k0Aug 28, 2025
Aug 27, 2025WINA
WINMARK CORP
MOption exercise
Employee Stock Option (right to buy)derivative
-2,103$176.20$371k1,897Aug 28, 2025
Aug 26, 2025WINA
WINMARK CORP
MOption exercise
Employee Stock Option (right to buy)derivative
-3,305$143.87$475k0Aug 28, 2025
Aug 26, 2025WINA
WINMARK CORP
MOption exercise
Employee Stock Option (right to buy)derivative
-510$195.82$100k3,490Aug 28, 2025
Jul 17, 2025WINA
WINMARK CORP
WWill or inheritance
Common Stockindirect: by family office
+53$0.00$0338Jul 17, 2025
Jun 1, 2025WINA
WINMARK CORP
AGrant or award
Employee Stock Option (right to buy)derivative
+2,984$424.82$1.3M2,984Jun 2, 2025
Dec 9, 2024WINA
WINMARK CORP
AGrant or award
Employee Stock Option (right to buy)derivative
+3,260$400.97$1.3M3,260Dec 9, 2024
Nov 5, 2024WINA
WINMARK CORP
MOption exercise
Common Stock
+3,497$143.20$501k114,997Nov 7, 2024
Nov 5, 2024WINA
WINMARK CORP
MOption exercise
Common Stock
+2,000$156.00$312k116,997Nov 7, 2024
Nov 5, 2024WINA
WINMARK CORP
SOpen-market sale
Common Stock
-168$395.49$66k116,829Nov 7, 2024
Nov 5, 2024WINA
WINMARK CORP
SOpen-market sale
Common Stock
-1,150$395.00$454k115,679Nov 7, 2024
Nov 5, 2024WINA
WINMARK CORP
SOpen-market sale
Common Stock
-166$393.64$65k115,513Nov 7, 2024
Nov 5, 2024WINA
WINMARK CORP
SOpen-market sale
Common Stock
-2,113$392.92$830k113,400Nov 7, 2024
Nov 5, 2024WINA
WINMARK CORP
SOpen-market sale
Common Stock
-1,900$390.00$741k111,500Nov 7, 2024
Nov 5, 2024WINA
WINMARK CORP
MOption exercise
Common Stock
+695$143.87$100k112,195Nov 7, 2024
Nov 5, 2024WINA
WINMARK CORP
MOption exercise
Common Stock
+305$143.20$44k112,500Nov 7, 2024
Nov 6, 2024WINA
WINMARK CORP
MOption exercise
Common Stock
+500$143.20$72k113,000Nov 7, 2024
Nov 6, 2024WINA
WINMARK CORP
MOption exercise
Common Stock
+3,000$156.00$468k116,000Nov 7, 2024
Nov 6, 2024WINA
WINMARK CORP
SOpen-market sale
Common Stock
-502$405.00$203k115,498Nov 7, 2024
Nov 6, 2024WINA
WINMARK CORP
SOpen-market sale
Common Stock
-1,100$402.76$443k114,398Nov 7, 2024
Nov 6, 2024WINA
WINMARK CORP
SOpen-market sale
Common Stock
-1,598$401.94$642k112,800Nov 7, 2024
Nov 6, 2024WINA
WINMARK CORP
SOpen-market sale
Common Stock
-300$400.50$120k112,500Nov 7, 2024
Nov 5, 2024WINA
WINMARK CORP
MOption exercise
Employee Stock Option (right to buy)derivative
-4,302$143.20$616k0Nov 7, 2024
Nov 5, 2024WINA
WINMARK CORP
MOption exercise
Employee Stock Option (right to buy)derivative
-5,000$156.00$780k0Nov 7, 2024
Nov 5, 2024WINA
WINMARK CORP
MOption exercise
Employee Stock Option (right to buy)derivative
-695$143.87$100k3,305Nov 7, 2024

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Brett D Heffes: insider trades and track record | InsiderTell