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sellModerate cluster of 2

Brett D Heffes sold $3.6M of WINA

CHAIR AND CEO at WINMARK CORP. 8,997 shares at an average of $396.36, traded Nov 5, 2024, filed Nov 7, 2024.

Warning score
43
Value
$3.6M
8,997 shares
Holdings after
112,500
-8% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CEO
    +25
  • Trade size
    $3.6M at market
    +25
  • Share of holdings sold
    Sold 7.7% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +0.8%, 3m -3.8%, 6m -2.8%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

WINAOct 13, 2026 · close 282.38
Since filing Nov 7, 2024: -26.1%SPY +33.6% · excess -59.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001415889-24-026346, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 5, 2024MOption exercise
Common Stock
+3,497$143.20$501k114,997Nov 7, 2024
Nov 5, 2024MOption exercise
Common Stock
+2,000$156.00$312k116,997Nov 7, 2024
Nov 5, 2024SOpen-market sale
Common Stock
-168$395.49$66k116,829Nov 7, 2024
Nov 5, 2024SOpen-market sale
Common Stock
-1,150$395.00$454k115,679Nov 7, 2024
Nov 5, 2024SOpen-market sale
Common Stock
-166$393.64$65k115,513Nov 7, 2024
Nov 5, 2024SOpen-market sale
Common Stock
-2,113$392.92$830k113,400Nov 7, 2024
Nov 5, 2024SOpen-market sale
Common Stock
-1,900$390.00$741k111,500Nov 7, 2024
Nov 5, 2024MOption exercise
Common Stock
+695$143.87$100k112,195Nov 7, 2024
Nov 5, 2024MOption exercise
Common Stock
+305$143.20$44k112,500Nov 7, 2024
Nov 6, 2024MOption exercise
Common Stock
+500$143.20$72k113,000Nov 7, 2024
Nov 6, 2024MOption exercise
Common Stock
+3,000$156.00$468k116,000Nov 7, 2024
Nov 6, 2024SOpen-market sale
Common Stock
-502$405.00$203k115,498Nov 7, 2024
Nov 6, 2024SOpen-market sale
Common Stock
-1,100$402.76$443k114,398Nov 7, 2024
Nov 6, 2024SOpen-market sale
Common Stock
-1,598$401.94$642k112,800Nov 7, 2024
Nov 6, 2024SOpen-market sale
Common Stock
-300$400.50$120k112,500Nov 7, 2024
Nov 5, 2024MOption exercise
Employee Stock Option (right to buy)derivative
-4,302$143.20$616k0Nov 7, 2024
Nov 5, 2024MOption exercise
Employee Stock Option (right to buy)derivative
-5,000$156.00$780k0Nov 7, 2024
Nov 5, 2024MOption exercise
Employee Stock Option (right to buy)derivative
-695$143.87$100k3,305Nov 7, 2024

Related signals

Other insiders at WINMARK CORP and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
68Notable
WINAsell 2
WINMARK CORP
Jenele C Grassle
director
$1.9M
3,900 shares
-61%
65Notable
WINAsell 2
WINMARK CORP
Percy C Tomlinson Jr
director
$764k
1,660 shares
-67%
35Weak
WINAsell
WINMARK CORP
Jenele C Grassle
director
$1.0M
2,400 shares
-49%
23Weak
WINAsell
WINMARK CORP
Renae M. Gaudette
CHIEF OPERATING OFFICER
$501k
1,200 shares
-6%
52Moderate
WINAsell
WINMARK CORP
Lawrence A Barbetta
director
$430k
852 shares
-57%
35Weak
WINAsell
WINMARK CORP
Brett D Heffes
CHAIR AND CEO
$3.4M
7,412 shares
-6%
33Weak
WINAbuy
WINMARK CORP
Gina Decaro Sprenger
director
$103k
250 shares
-
40Moderate
WINAsell 2
WINMARK CORP
Anthony D Ishaug
CHIEF FINANCIAL OFFICER
$1.7M
4,000 shares
-7%
54Moderate
WINAsell 2
WINMARK CORP
Jenele C Grassle
director
$685k
1,600 shares
-39%
34Weak
WINAsell 2
WINMARK CORP
Anthony D Ishaug
CHIEF FINANCIAL OFFICER
$587k
1,600 shares
-3%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Brett D Heffes sold $3.6M of WINA | InsiderTell