Brett D Heffes sold $3.4M of WINA
CHAIR AND CEO at WINMARK CORP. 7,412 shares at an average of $454.28, traded Aug 26, 2025, filed Aug 28, 2025.
Score components
- +25RoleCEO
- +25Trade size$3.4M at market
- 0Share of holdings soldSold 6.4% of holdings
- 0ClusterNo other insider selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m +8.8%, 3m -6.6%, 6m +0.5%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001415889-25-023218, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 26, 2025 | MOption exercise Common Stock | +1,915 | $143.87 | $276k | 114,415 | Aug 28, 2025 |
| Aug 26, 2025 | MOption exercise Common Stock | +526 | $164.84 | $87k | 114,941 | Aug 28, 2025 |
| Aug 26, 2025 | MOption exercise Common Stock | +510 | $195.82 | $100k | 115,451 | Aug 28, 2025 |
| Aug 26, 2025 | SOpen-market sale Common Stock | -600 | $458.65 | $275k | 114,851 | Aug 28, 2025 |
| Aug 26, 2025 | SOpen-market sale Common Stock | -400 | $456.97 | $183k | 114,451 | Aug 28, 2025 |
| Aug 26, 2025 | SOpen-market sale Common Stock | -800 | $453.82 | $363k | 113,651 | Aug 28, 2025 |
| Aug 26, 2025 | SOpen-market sale Common Stock | -641 | $452.07 | $290k | 113,010 | Aug 28, 2025 |
| Aug 27, 2025 | MOption exercise Common Stock | +2,103 | $176.20 | $371k | 115,113 | Aug 28, 2025 |
| Aug 27, 2025 | MOption exercise Common Stock | +2,868 | $164.84 | $473k | 117,981 | Aug 28, 2025 |
| Aug 27, 2025 | MOption exercise Common Stock | +1,390 | $143.87 | $200k | 119,371 | Aug 28, 2025 |
| Aug 27, 2025 | SOpen-market sale Common Stock | -1,985 | $454.95 | $903k | 117,386 | Aug 28, 2025 |
| Aug 27, 2025 | SOpen-market sale Common Stock | -1,186 | $454.03 | $538k | 116,200 | Aug 28, 2025 |
| Aug 27, 2025 | SOpen-market sale Common Stock | -1,630 | $452.72 | $738k | 114,570 | Aug 28, 2025 |
| Aug 27, 2025 | SOpen-market sale Common Stock | -170 | $451.76 | $77k | 114,400 | Aug 28, 2025 |
| Aug 26, 2025 | MOption exercise Employee Stock Option (right to buy)derivative | -3,394 | $164.84 | $559k | 0 | Aug 28, 2025 |
| Aug 27, 2025 | MOption exercise Employee Stock Option (right to buy)derivative | -2,103 | $176.20 | $371k | 1,897 | Aug 28, 2025 |
| Aug 26, 2025 | MOption exercise Employee Stock Option (right to buy)derivative | -3,305 | $143.87 | $475k | 0 | Aug 28, 2025 |
| Aug 26, 2025 | MOption exercise Employee Stock Option (right to buy)derivative | -510 | $195.82 | $100k | 3,490 | Aug 28, 2025 |
Related signals
Other insiders at WINMARK CORP and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 68Notable | WINMARK CORP | Jenele C Grassle director | $1.9M 3,900 shares | -61% | |
| 65Notable | WINMARK CORP | Percy C Tomlinson Jr director | $764k 1,660 shares | -67% | |
| 35Weak | WINAsell WINMARK CORP | Jenele C Grassle director | $1.0M 2,400 shares | -49% | |
| 23Weak | WINAsell WINMARK CORP | Renae M. Gaudette CHIEF OPERATING OFFICER | $501k 1,200 shares | -6% | |
| 52Moderate | WINAsell WINMARK CORP | Lawrence A Barbetta director | $430k 852 shares | -57% | |
| 33Weak | WINAbuy WINMARK CORP | Gina Decaro Sprenger director | $103k 250 shares | - | |
| 40Moderate | WINMARK CORP | Anthony D Ishaug CHIEF FINANCIAL OFFICER | $1.7M 4,000 shares | -7% | |
| 54Moderate | WINMARK CORP | Jenele C Grassle director | $685k 1,600 shares | -39% | |
| 34Weak | WINMARK CORP | Anthony D Ishaug CHIEF FINANCIAL OFFICER | $587k 1,600 shares | -3% | |
| 68Notable | WINMARK CORP | Lawrence A Barbetta director | $1.3M 3,021 shares | -67% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.