Insider · CIK 0001284309
Larry Madden
Files at DSP (Viant Technology Inc.). First filing Oct 11, 2024, latest Sep 18, 2026.
Larry Madden files SEC Form 4 as CFO at DSP (Viant Technology Inc.). Since Oct 11, 2024, Larry Madden has reported 0 open-market buys worth $0 and 16 open-market sells worth $5.2M, the latest filed on Sep 18, 2026.
A track record needs three past buys with six months of prices behind them; Larry Madden has 0, so none is measured yet.
The newest scored trade: sold $390k of DSP on Sep 16, 2026, filed Sep 18, 2026, scored 18 (weak), under a 10b5-1 plan. In the last 12 months: 0 buys worth $0 and 10 sells worth $2.4M.
Where the trades landed
Last year at the company this insider has traded most, with each buy and sell on the bar it happened.
DSP: Viant Technology Inc.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™
Signals
This insider’s open-market buys and sells, scored.
| Score | Company | Value | Holdings | Price context | Filed |
|---|---|---|---|---|---|
| 18Weak | Viant Technology Inc. | $390k 31,644 shares | -8% | - | |
| 44Moderate | Viant Technology Inc. | $282k 25,376 shares | -5% | +36% from low-25% from high | |
| 26Weak | Viant Technology Inc. | $406k 33,333 shares | -6% | +49% from low-18% from high | |
| 26Weak | Viant Technology Inc. | $417k 35,835 shares | -6% | +48% from low-25% from high | |
| 26Weak | Viant Technology Inc. | $417k 39,328 shares | -7% | +31% from low-33% from high | |
| 19Weak | Viant Technology Inc. | $83k 7,297 shares | -1% | +39% from low-30% from high | |
| 14Weak | Viant Technology Inc. | $194k 17,541 shares | -3% | +38% from low-30% from high | |
| 17Weak | Viant Technology Inc. | $22k 1,658 shares | -0% | +51% from low-23% from high | |
| 24Weak | Viant Technology Inc. | $55k 4,224 shares | -1% | +57% from low-51% from high | |
| 48Moderate | Viant Technology Inc. | $158k 13,477 shares | -3% | +42% from low-56% from high | |
| 48Moderate | Viant Technology Inc. | $127k 13,006 shares | -3% | +0% from low-64% from high | |
| 48Moderate | Viant Technology Inc. | $173k 13,265 shares | -3% | +23% from low-51% from high | |
| 24Weak | Viant Technology Inc. | $279k 14,284 shares | -4% | - | |
| 37Weak | Viant Technology Inc. | $2.1M 135,716 shares | -26% | - | |
| 2Weak | Viant Technology Inc. | $17k 1,498 shares | -0% | - | |
| 10Weak | Viant Technology Inc. | $65k 5,810 shares | -1% | - |
Planned sales
Form 144 notices this insider filed before selling restricted or control stock, newest first.
| Filed | Company | Shares | Value | Sale date | Past 3 months |
|---|---|---|---|---|---|
| Jan 22, 2026 | DSP Viant Technology Inc. | 76,917 0.46% of outstanding | $981k | Jan 22, 2026 | none |
| Dec 15, 2025 | DSP Viant Technology Inc. | 14,065 0.08% of outstanding | $165k | Dec 16, 2025 | none |
| Sep 11, 2025 | DSP Viant Technology Inc. | 14,067 0.09% of outstanding | $145k | Sep 11, 2025 | $173k |
| Jun 11, 2025 | DSP Viant Technology Inc. | 14,062 0.09% of outstanding | $199k | Jun 11, 2025 | none |
| Nov 14, 2024 | DSP Viant Technology Inc. | 171,426 1.07% of outstanding | $2.6M | Nov 14, 2024 | $239k |
Transactions
Every row this insider has filed, 34 in all, newest first.
| Date | Company | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|---|
| Sep 16, 2026 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -17,042 | $12.52 | $213k | 357,313 | 25 d ago |
| Sep 18, 2026 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -14,602 | $12.10 | $177k | 342,711 | 25 d ago |
| Sep 10, 2026 | DSP Viant Technology Inc. | FTax withholding Class A Common Stock | -24,016 | $12.74 | $306k | 374,355 | 29 d ago |
| Jun 15, 2026 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock | -25,376 | $11.10 | $282k | 459,155 | Jun 15, 2026 |
| Jun 5, 2026 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -18,663 | $12.24 | $228k | 499,201 | Jun 8, 2026 |
| Jun 8, 2026 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -14,670 | $12.10 | $177k | 484,531 | Jun 8, 2026 |
| May 8, 2026 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -18,538 | $11.85 | $220k | 535,161 | May 12, 2026 |
| May 11, 2026 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -13,826 | $11.29 | $156k | 521,335 | May 12, 2026 |
| May 11, 2026 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -3,471 | $11.95 | $41k | 517,864 | May 12, 2026 |
| Apr 21, 2026 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -13,283 | $10.91 | $145k | 579,744 | Apr 23, 2026 |
| Apr 22, 2026 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -13,263 | $10.74 | $142k | 566,481 | Apr 23, 2026 |
| Apr 23, 2026 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -12,782 | $10.16 | $130k | 553,699 | Apr 23, 2026 |
| Apr 6, 2026 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -7,297 | $11.31 | $83k | 593,027 | Apr 7, 2026 |
| Apr 1, 2026 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -7,410 | $11.27 | $84k | 610,455 | Apr 3, 2026 |
| Apr 2, 2026 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -10,131 | $10.94 | $111k | 600,324 | Apr 3, 2026 |
| Mar 13, 2026 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -1,658 | $13.03 | $22k | 368,607 | Mar 17, 2026 |
| Mar 15, 2026 | DSP Viant Technology Inc. | AGrant or award Class A Common Stock10b5-1 | +249,258 | $0.00 | $0 | 617,865 | Mar 17, 2026 |
| Mar 10, 2026 | DSP Viant Technology Inc. | FTax withholding Class A Common Stock | -35,289 | $10.50 | $371k | 370,265 | Mar 12, 2026 |
| Jan 22, 2026 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -4,224 | $13.09 | $55k | 405,554 | Jan 26, 2026 |
| Dec 17, 2025 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock | -13,477 | $11.70 | $158k | 409,778 | Dec 18, 2025 |
| Sep 15, 2025 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock | -13,006 | $9.73 | $127k | 423,255 | Sep 17, 2025 |
| Jun 13, 2025 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock | -13,265 | $13.08 | $173k | 436,261 | Jun 13, 2025 |
| Dec 10, 2024 | DSP Viant Technology Inc. | FTax withholding Class A Common Stock | -5,442 | $21.37 | $116k | 372,908 | Dec 12, 2024 |
| Dec 4, 2024 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -14,284 | $19.51 | $279k | 378,350 | Dec 5, 2024 |
| Nov 14, 2024 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -14,962 | $14.61 | $219k | 513,388 | Nov 18, 2024 |
| Nov 14, 2024 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -48,019 | $15.28 | $734k | 465,369 | Nov 18, 2024 |
| Nov 14, 2024 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -4,262 | $16.20 | $69k | 461,107 | Nov 18, 2024 |
| Nov 15, 2024 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -45,969 | $15.75 | $724k | 415,138 | Nov 18, 2024 |
| Nov 18, 2024 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -18,587 | $16.94 | $315k | 396,551 | Nov 18, 2024 |
| Nov 18, 2024 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -3,917 | $17.44 | $68k | 392,634 | Nov 18, 2024 |
| Oct 28, 2024 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -1,498 | $11.57 | $17k | 528,350 | Oct 30, 2024 |
| Oct 9, 2024 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -1,953 | $11.19 | $22k | 533,705 | Oct 11, 2024 |
| Oct 10, 2024 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -1,089 | $11.06 | $12k | 532,616 | Oct 11, 2024 |
| Oct 11, 2024 | DSP Viant Technology Inc. | SOpen-market sale Class A Common Stock10b5-1 | -2,768 | $11.23 | $31k | 529,848 | Oct 11, 2024 |
Questions about Larry Madden
Answered from the filings on this page, as of the latest one.
Is Larry Madden buying or selling?
In the last 12 months Larry Madden reported 0 open-market buys worth $0 and 10 open-market sells worth $2.4M on SEC Form 4; the latest was sold $390k of DSP on Sep 16, 2026. Grants, option exercises and tax withholding are not counted.
How did Larry Madden's past buys perform?
Not measured yet. InsiderTell needs three past buys with six months of prices to publish a track record, and Larry Madden has 0.
Where does Larry Madden file Form 4?
Larry Madden has filed Form 4 at DSP (Viant Technology Inc.) as Chief Financial Officer. A Form 4 is required of officers, directors and holders of more than 10% of a share class within two business days of a trade.
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.