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sellWeak cluster of 210b5-1 plan

Larry Madden sold $279k of DSP

Chief Financial Officer at Viant Technology Inc.. 14,284 shares at an average of $19.51, traded Dec 4, 2024, filed Dec 5, 2024.

Warning score
24
Value
$279k
14,284 shares
Holdings after
378,350
-4% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CFO
    +22
  • Trade size
    $279k at market
    +14
  • Share of holdings sold
    Sold 3.6% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -5.0%, 3m -26.1%, 6m -32.7%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

DSPOct 12, 2026 · close 13.17
Since filing Dec 5, 2024: -35.4%SPY +31.2% · excess -66.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001284309-24-000024, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 4, 2024SOpen-market sale
Class A Common Stock10b5-1
-14,284$19.51$279k378,350Dec 5, 2024

Related signals

Other insiders at Viant Technology Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
18Weak
DSPsell10b5-1
Viant Technology Inc.
Larry Madden
Chief Financial Officer
$390k
31,644 shares
-8%
17Weak
DSPsell10b5-1
Viant Technology Inc.
Larry Madden
Chief Financial Officer
$359k
27,451 shares
-6%
22Weak
DSPsell 410b5-1
Viant Technology Inc.
Larry Madden
Chief Financial Officer
$30k
2,814 shares
-1%
28Weak
DSPsell 410b5-1
Viant Technology Inc.
Capital V LLC
owner
$413k
37,500 shares
-100%
31Weak
DSPsell 410b5-1
Viant Technology Inc.
Christopher Vanderhook
Chief Operating Officer
$138k
12,500 shares
-100%
36Weak
DSPsell 410b5-1
Viant Technology Inc.
Timothy Vanderhook
CEO and Chairman
$138k
12,500 shares
-100%
18Weak
DSPsell10b5-1
Viant Technology Inc.
Larry Madden
Chief Financial Officer
$390k
30,519 shares
-7%
28Weak
DSPsell 510b5-1
Viant Technology Inc.
Capital V LLC
owner
$416k
37,500 shares
-100%
31Weak
DSPsell 510b5-1
Viant Technology Inc.
Christopher Vanderhook
Chief Operating Officer
$139k
12,500 shares
-100%
36Weak
DSPsell 510b5-1
Viant Technology Inc.
Timothy Vanderhook
CEO and Chairman
$139k
12,500 shares
-100%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Larry Madden sold $279k of DSP | InsiderTell