Larry Madden sold $390k of DSP
Chief Financial Officer at Viant Technology Inc.. 30,519 shares at an average of $12.77, traded Jul 6, 2026, filed Jul 8, 2026.
Score components
- +22RoleCFO
- +16Trade size$390k at market
- 0Share of holdings soldSold 6.6% of holdings
- 0ClusterNo other insider selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001284309-26-000019, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Jul 6, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -10,097 | $12.78 | $129k | 449,058 | Jul 8, 2026 |
| Jul 7, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -9,149 | $12.86 | $118k | 439,909 | Jul 8, 2026 |
| Jul 8, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -11,273 | $12.69 | $143k | 428,636 | Jul 8, 2026 |
Related signals
Other insiders at Viant Technology Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 18Weak | Viant Technology Inc. | Larry Madden Chief Financial Officer | $390k 31,644 shares | -8% | |
| 17Weak | Viant Technology Inc. | Larry Madden Chief Financial Officer | $359k 27,451 shares | -6% | |
| 22Weak | Viant Technology Inc. | Larry Madden Chief Financial Officer | $30k 2,814 shares | -1% | |
| 28Weak | Viant Technology Inc. | Capital V LLC owner | $413k 37,500 shares | -100% | |
| 31Weak | Viant Technology Inc. | Christopher Vanderhook Chief Operating Officer | $138k 12,500 shares | -100% | |
| 36Weak | Viant Technology Inc. | Timothy Vanderhook CEO and Chairman | $138k 12,500 shares | -100% | |
| 28Weak | Viant Technology Inc. | Capital V LLC owner | $416k 37,500 shares | -100% | |
| 31Weak | Viant Technology Inc. | Christopher Vanderhook Chief Operating Officer | $139k 12,500 shares | -100% | |
| 36Weak | Viant Technology Inc. | Timothy Vanderhook CEO and Chairman | $139k 12,500 shares | -100% | |
| 51Moderate | Viant Technology Inc. | Larry Madden Chief Financial Officer | $282k 25,376 shares | -5% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.