Insider · CIK 0001363502
David Loretta
Files at HNST (Honest Company, Inc.). First filing Nov 20, 2024, latest May 23, 2025.
In brief
David Loretta files SEC Form 4 as CFO at HNST (Honest Company, Inc.). Since Nov 20, 2024, David Loretta has reported 0 open-market buys worth $0 and 3 open-market sells worth $587k, the latest filed on May 23, 2025.
A track record needs three past buys with six months of prices behind them; David Loretta has 0, so none is measured yet.
The newest scored trade: sold $183k of HNST on May 21, 2025, filed May 23, 2025, scored 29 (weak), under a 10b5-1 plan.
Where the trades landed
Last year at the company this insider has traded most, with each buy and sell on the bar it happened.
HNST: Honest Company, Inc.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™
Signals
This insider’s open-market buys and sells, scored.
| Score | Company | Value | Holdings | Price context | Filed |
|---|---|---|---|---|---|
| 29Weak | Honest Company, Inc. | $183k 34,389 shares | -4% | +48% from low-42% from high | |
| 29Weak | Honest Company, Inc. | $212k 43,211 shares | -4% | - | |
| 29Weak | Honest Company, Inc. | $192k 27,004 shares | -3% | - |
Planned sales
Form 144 notices this insider filed before selling restricted or control stock, newest first.
| Filed | Company | Shares | Value | Sale date | Past 3 months |
|---|---|---|---|---|---|
| May 23, 2025 | HNST The Honest Company, Inc. | 34,389 0.03% of outstanding | $183k | May 21, 2025 | $212k |
| Mar 6, 2025 | HNST The Honest Company, Inc. | 40,434 0.04% of outstanding | $198k | Mar 6, 2025 | none |
| Nov 20, 2024 | HNST The Honest Company, Inc. | 26,207 0.03% of outstanding | $192k | Nov 20, 2024 | $323k |
Transactions
Every row this insider has filed, 4 in all, newest first.
| Date | Company | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|---|
| May 21, 2025 | HNST Honest Company, Inc. | SOpen-market sale Common Stock10b5-1 | -34,389 | $5.32 | $183k | 883,153 | May 23, 2025 |
| Mar 7, 2025 | HNST Honest Company, Inc. | SOpen-market sale Common Stock10b5-1 | -43,211 | $4.91 | $212k | 917,542 | Mar 10, 2025 |
| Nov 20, 2024 | HNST Honest Company, Inc. | SOpen-market sale Common Stock10b5-1 | -27,004 | $7.10 | $192k | 960,753 | Nov 20, 2024 |
| Nov 1, 2023 | HNST Honest Company, Inc. | AGrant or award Common Stock | +827,357 | $1.21 | $1.0M | 827,357 | Nov 3, 2023 |
Questions about David Loretta
Answered from the filings on this page, as of the latest one.
Is David Loretta buying or selling?
Not in the last 12 months. David Loretta's latest open-market trade on SEC Form 4 was sold $183k of HNST on May 21, 2025.
How did David Loretta's past buys perform?
Not measured yet. InsiderTell needs three past buys with six months of prices to publish a track record, and David Loretta has 0.
Where does David Loretta file Form 4?
David Loretta has filed Form 4 at HNST (Honest Company, Inc.) as Chief Financial Officer. A Form 4 is required of officers, directors and holders of more than 10% of a share class within two business days of a trade.
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.